SEOUL COMMERCIAL AREA

연희파출소 골목상권

서대문구연희동· Area 81,070 m² · Area code 3110513 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩132.3M▼ -2.6% YoY
Stores9▲ +12.5% YoY
Sales per store₩14.7M▼ -13.4% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (-2.6%), so sales per store fell 13.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +486.7%
Stores▲ +80.0%
Sales per store▲ +226.0%
Market size
Estimated sales (quarter)
₩132.3M
vs 2024Q4
-2.6%
Estimated transactions
363
Per-store economics
Estimated sales per store
₩14.7M
vs a year ago
-13.4%
Per transaction
₩364K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.6M – ₩185.2M
20212022202320242025
₩22.5M₩132.3M
Stores5 – 9
20212022202320242025
59
Sales per store₩773K – ₩21.2M
20212022202320242025
₩4.5M₩14.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share11% – 40%
20212022202320242025
40%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.6%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩105.9M₩132.3M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩13.2M₩14.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–149%
  • 14–1734%
  • 17–2147%
  • 21–2410%
Age
  • 10s0%
  • 20s0%
  • 30s6%
  • 40s69%
  • 50s22%
  • 60+3%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon18%
  • Tue22%
  • Wed8%
  • Thu37%
  • Fri10%
  • Sat0%
  • Sun6%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩132.3M-2.6%9+12.5%₩14.7M-13.4%0011%Possible crowding
2025Q3₩185.2M+56.6%9+12.5%₩20.6M+39.2%1011%Growing
2025Q2₩169.7M+69.3%80.0%₩21.2M+69.3%0013%Growing
2025Q1₩137.1M+29.5%80.0%₩17.1M+29.5%0013%Growing
2024Q4₩135.7M+87.4%80.0%₩17M+87.4%0013%Growing
2024Q3₩118.2M+54.8%8-11.1%₩14.8M+74.2%0013%Mixed
2024Q2₩100.3M+36.0%80.0%₩12.5M+36.0%0013%Growing
2024Q1₩105.9M+68.9%80.0%₩13.2M+68.9%0013%Growing
2023Q4₩72.4M+22.3%80.0%₩9.1M+22.3%0113%Growing
2023Q3₩76.4M+113.9%9+28.6%₩8.5M+66.4%1011%Growing
2023Q2₩73.7M+199.7%8+33.3%₩9.2M+124.8%0013%Growing
2023Q1₩62.7M+227.5%8+33.3%₩7.8M+145.6%0013%Growing
2022Q4₩59.2M+343.7%8+33.3%₩7.4M+232.8%1113%Growing
2022Q3₩35.7M+199.2%7+16.7%₩5.1M+156.4%1029%Growing
2022Q2₩24.6M+430.7%60.0%₩4.1M+430.7%0033%Growing
2022Q1₩19.2M-15.0%6+20.0%₩3.2M-29.2%0033%Possible crowding
2021Q4₩13.3M6₩2.2M0033%
2021Q3₩11.9M6₩2M0033%
2021Q2₩4.6M6₩773K1033%
2021Q1₩22.5M5₩4.5M0040%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.