SEOUL COMMERCIAL AREA

서대문우체국 Neighbourhood area

Seodaemun-gu (서대문구) 신촌동· Area 91,935 m² · Area code 3110514 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩170M▼ -20.5% YoY
Stores9▲ +28.6% YoY
Sales per store₩18.9M▼ -38.2% YoY

Reading this area Stores rose 28.6% from a year earlier while estimated sales stayed about the same (-20.5%), so sales per store fell 38.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +57.0%
Stores▲ +125.0%
Sales per store▼ -30.2%
Market size
Estimated sales (quarter)
₩170M
vs 2024Q4
-20.5%
Estimated transactions
8,070
Per-store economics
Estimated sales per store
₩18.9M
vs a year ago
-38.2%
Per transaction
₩21K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩75.8M – ₩232.6M
20212022202320242025
₩108.3M₩170M
Stores4 – 9
20212022202320242025
49
Sales per store₩13.7M – ₩37.8M
20212022202320242025
₩27.1M₩18.9M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 25%
20212022202320242025
25%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.5%, stores YoY +28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+28.6%
Franchise share
0% (0/9)
Movement
Openings (rate)
1 (11%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩81.9M₩170M
Stores 2024 Q1 → 2025 Q4
69
Sales per store 2024 Q1 → 2025 Q4
₩13.7M₩18.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–111%
  • 11–1430%
  • 14–1710%
  • 17–2139%
  • 21–2413%
Age
  • 10s1%
  • 20s41%
  • 30s20%
  • 40s8%
  • 50s22%
  • 60+7%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon13%
  • Tue17%
  • Wed16%
  • Thu16%
  • Fri14%
  • Sat11%
  • Sun12%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩170M-20.5%9+28.6%₩18.9M-38.2%100%Possible crowding
2025Q3₩155.6M-33.1%8+14.3%₩19.4M-41.5%000%Possible crowding
2025Q2₩201.2M+39.1%8+14.3%₩25.2M+21.7%100%Growing
2025Q1₩176.7M+115.7%7+16.7%₩25.2M+84.9%000%Growing
2024Q4₩213.8M+148.6%7+16.7%₩30.5M+113.1%000%Growing
2024Q3₩232.6M+206.9%7+40.0%₩33.2M+119.2%000%Growing
2024Q2₩144.6M+65.8%7+40.0%₩20.7M+18.4%210%Growing
2024Q1₩81.9M-30.3%6+50.0%₩13.7M-53.6%110%Possible crowding
2023Q4₩86M-32.4%6+50.0%₩14.3M-54.9%100%Possible crowding
2023Q3₩75.8M-32.6%5+25.0%₩15.2M-46.1%000%Possible crowding
2023Q2₩87.2M-42.3%5+25.0%₩17.4M-53.8%100%Possible crowding
2023Q1₩117.6M+14.8%40.0%₩29.4M+14.8%000%Growing
2022Q4₩127.3M+7.7%40.0%₩31.8M+7.7%000%Growing
2022Q3₩112.5M-11.1%40.0%₩28.1M-11.1%010%Mixed
2022Q2₩151M+20.0%40.0%₩37.8M+20.0%0025%Growing
2022Q1₩102.4M-5.4%40.0%₩25.6M-5.4%0025%Mixed
2021Q4₩118.1M4₩29.5M0025%
2021Q3₩126.5M4₩31.6M1125%
2021Q2₩125.9M4₩31.5M0025%
2021Q1₩108.3M4₩27.1M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.