SEOUL COMMERCIAL AREA

서대문구보건소별관 골목상권

서대문구홍제1동· Area 115,619 m² · Area code 3110519 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩433.7M▲ +3.2% YoY
Stores11▼ -8.3% YoY
Sales per store₩39.4M▲ +12.6% YoY

Reading this area Against a year earlier, estimated sales +3.2%, stores -8.3% and sales per store +12.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +13.9%
Stores▼ -15.4%
Sales per store▲ +34.7%
Market size
Estimated sales (quarter)
₩433.7M
vs 2024Q4
+3.2%
Estimated transactions
13,332
Per-store economics
Estimated sales per store
₩39.4M
vs a year ago
+12.6%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩334M – ₩535.1M
20212022202320242025
₩380.6M₩433.7M
Stores11 – 13
20212022202320242025
1311
Sales per store₩27.8M – ₩46.2M
20212022202320242025
₩29.3M₩39.4M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 9%
20212022202320242025
8%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.2%, stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-8.3%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩379.6M₩433.7M
Stores 2024 Q1 → 2025 Q4
1111
Sales per store 2024 Q1 → 2025 Q4
₩34.5M₩39.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1442%
  • 14–1713%
  • 17–2137%
  • 21–244%
Age
  • 10s0%
  • 20s4%
  • 30s13%
  • 40s16%
  • 50s27%
  • 60+40%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon8%
  • Tue11%
  • Wed16%
  • Thu16%
  • Fri20%
  • Sat20%
  • Sun10%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩433.7M+3.2%11-8.3%₩39.4M+12.6%000%Mixed
2025Q3₩413.5M+10.0%110.0%₩37.6M+10.0%000%Growing
2025Q2₩441.5M-5.2%110.0%₩40.1M-5.2%000%Mixed
2025Q1₩359.1M-5.4%110.0%₩32.6M-5.4%020%Mixed
2024Q4₩420.3M-12.2%120.0%₩35M-12.2%108%Mixed
2024Q3₩376M-15.1%11-8.3%₩34.2M-7.4%009%Shrinking
2024Q2₩465.9M+0.5%11-8.3%₩42.4M+9.6%009%Possible recovery
2024Q1₩379.6M-8.0%11-8.3%₩34.5M+0.4%019%Shrinking
2023Q4₩478.8M-10.5%120.0%₩39.9M-10.5%008%Mixed
2023Q3₩442.8M+6.2%12+9.1%₩36.9M-2.7%008%Mixed
2023Q2₩463.7M-8.7%12+9.1%₩38.6M-16.3%008%Possible crowding
2023Q1₩412.5M+23.5%120.0%₩34.4M+23.5%008%Growing
2022Q4₩535.1M+15.1%12-7.7%₩44.6M+24.7%108%Mixed
2022Q3₩417M+8.1%11-15.4%₩37.9M+27.8%009%Mixed
2022Q2₩508.2M+1.2%11-15.4%₩46.2M+19.6%019%Possible recovery
2022Q1₩334M-12.3%12-7.7%₩27.8M-4.9%018%Shrinking
2021Q4₩464.8M13₩35.8M008%
2021Q3₩385.7M13₩29.7M008%
2021Q2₩502M13₩38.6M008%
2021Q1₩380.6M13₩29.3M108%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.