SEOUL COMMERCIAL AREA

홍제역 2번 골목상권

서대문구홍제3동· Area 106,073 m² · Area code 3110527 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩88.9M▼ -40.5% YoY
Stores8▲ +14.3% YoY
Sales per store₩11.1M▼ -48.0% YoY

Reading this area Stores rose 14.3% from a year earlier while estimated sales stayed about the same (-40.5%), so sales per store fell 48.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -59.5%
Stores▲ +33.3%
Sales per store▼ -69.6%
Market size
Estimated sales (quarter)
₩88.9M
vs 2024Q4
-40.5%
Estimated transactions
141
Per-store economics
Estimated sales per store
₩11.1M
vs a year ago
-48.0%
Per transaction
₩631K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩88.9M – ₩317.9M
20212022202320242025
₩219.3M₩88.9M
Stores5 – 8
20212022202320242025
68
Sales per store₩11.1M – ₩56.3M
20212022202320242025
₩36.6M₩11.1M
Openings0 – 3
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 114%
20212022202320242025
0%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -40.5%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
100% (8/8)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩94.4M₩88.9M
Stores 2024 Q1 → 2025 Q4
68
Sales per store 2024 Q1 → 2025 Q4
₩15.7M₩11.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–110%
  • 11–1433%
  • 14–1714%
  • 17–2148%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s58%
  • 50s42%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon31%
  • Tue0%
  • Wed4%
  • Thu17%
  • Fri48%
  • Sat0%
  • Sun0%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩88.9M-40.5%8+14.3%₩11.1M-48.0%10100%Possible crowding
2025Q3₩224.1M+29.6%8+14.3%₩28M+13.4%1188%Growing
2025Q2₩220.3M+13.7%7+16.7%₩31.5M-2.5%10114%Mixed
2025Q1₩183.1M+93.9%7+16.7%₩26.2M+66.2%30100%Growing
2024Q4₩149.6M-15.3%7+16.7%₩21.4M-27.4%0057%Possible crowding
2024Q3₩172.9M-38.3%7+16.7%₩24.7M-47.1%1157%Possible crowding
2024Q2₩193.7M-36.0%60.0%₩32.3M-36.0%0083%Mixed
2024Q1₩94.4M-70.0%60.0%₩15.7M-70.0%0083%Mixed
2023Q4₩176.5M-44.5%60.0%₩29.4M-44.5%1083%Mixed
2023Q3₩280.3M-11.0%60.0%₩46.7M-11.0%0067%Mixed
2023Q2₩302.6M+4.3%60.0%₩50.4M+4.3%0067%Growing
2023Q1₩315.2M+12.1%6+20.0%₩52.5M-6.6%0067%Competition inflow
2022Q4₩317.9M+68.4%60.0%₩53M+68.4%1067%Growing
2022Q3₩314.8M+53.7%60.0%₩52.5M+53.7%0050%Growing
2022Q2₩290.2M+78.1%60.0%₩48.4M+78.1%2050%Growing
2022Q1₩281.3M+28.3%5-16.7%₩56.3M+53.9%2140%Mixed
2021Q4₩188.8M6₩31.5M000%
2021Q3₩204.8M6₩34.1M000%
2021Q2₩162.9M6₩27.2M000%
2021Q1₩219.3M6₩36.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.