SEOUL COMMERCIAL AREA

홍제역 2번 Neighbourhood area

Seodaemun-gu (서대문구) 홍제3동· Area 106,073 m² · Area code 3110527 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩26.4M▼ -13.5% YoY
Stores4±0.0% YoY
Sales per store₩6.6M▼ -13.5% YoY

Reading this area Against a year earlier, estimated sales -13.5%, stores 0.0% and sales per store -13.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +781.8%
Stores±0.0%
Sales per store▲ +781.8%
Market size
Estimated sales (quarter)
₩26.4M
vs 2024Q4
-13.5%
Estimated transactions
333
Per-store economics
Estimated sales per store
₩6.6M
vs a year ago
-13.5%
Per transaction
₩79K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3M – ₩30.5M
20212022202320242025
₩3M₩26.4M
Stores4 – 4
20212022202320242025
44
Sales per store₩749K – ₩7.6M
20212022202320242025
₩749K₩6.6M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩16.1M₩26.4M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩4M₩6.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1412%
  • 14–1731%
  • 17–2157%
  • 21–240%
Age
  • 10s0%
  • 20s7%
  • 30s6%
  • 40s34%
  • 50s47%
  • 60+6%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon18%
  • Tue23%
  • Wed9%
  • Thu20%
  • Fri19%
  • Sat11%
  • Sun0%
Gender
  • Male8%
  • Female92%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩26.4M-13.5%40.0%₩6.6M-13.5%000%Mixed
2025Q3₩25.4M+62.9%40.0%₩6.4M+62.9%000%Growing
2025Q2₩18.5M-34.6%40.0%₩4.6M-34.6%000%Mixed
2025Q1₩9.7M-40.1%40.0%₩2.4M-40.1%000%Mixed
2024Q4₩30.5M+79.5%40.0%₩7.6M+79.5%000%Growing
2024Q3₩15.6M-31.6%40.0%₩3.9M-31.6%000%Mixed
2024Q2₩28.3M+12.0%40.0%₩7.1M+12.0%000%Growing
2024Q1₩16.1M+50.5%40.0%₩4M+50.5%000%Growing
2023Q4₩17M-5.3%40.0%₩4.3M-5.3%000%Mixed
2023Q3₩22.8M+169.4%40.0%₩5.7M+169.4%000%Growing
2023Q2₩25.3M+55.3%40.0%₩6.3M+55.3%000%Growing
2023Q1₩10.7M+78.4%40.0%₩2.7M+78.4%000%Growing
2022Q4₩18M+157.5%40.0%₩4.5M+157.5%000%Growing
2022Q3₩8.5M+6.9%40.0%₩2.1M+6.9%000%Growing
2022Q2₩16.3M+160.7%40.0%₩4.1M+160.7%000%Growing
2022Q1₩6M+100.4%40.0%₩1.5M+100.4%000%Growing
2021Q4₩7M4₩1.7M000%
2021Q3₩7.9M4₩2M000%
2021Q2₩6.2M4₩1.6M000%
2021Q1₩3M4₩749K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.