SEOUL COMMERCIAL AREA

홍제역 2번 Neighbourhood area

Seodaemun-gu (서대문구) 홍제3동· Area 106,073 m² · Area code 3110527 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩150.1M▲ +35.6% YoY
Stores7▲ +40.0% YoY
Sales per store₩21.4M▼ -3.1% YoY

Reading this area Estimated sales rose 35.6% from a year earlier, but stores rose 40.0%. The market grew, yet stores grew faster, so sales per store fell 3.1%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +230.1%
Stores▲ +40.0%
Sales per store▲ +135.8%
Market size
Estimated sales (quarter)
₩150.1M
vs 2024Q4
+35.6%
Estimated transactions
958
Per-store economics
Estimated sales per store
₩21.4M
vs a year ago
-3.1%
Per transaction
₩157K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩45.5M – ₩224.3M
20212022202320242025
₩45.5M₩150.1M
Stores4 – 7
20212022202320242025
57
Sales per store₩9.1M – ₩44M
20212022202320242025
₩9.1M₩21.4M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 25%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +35.6%, stores YoY +40.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+40.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩169.7M₩150.1M
Stores 2024 Q1 → 2025 Q4
47
Sales per store 2024 Q1 → 2025 Q4
₩42.4M₩21.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–145%
  • 14–1755%
  • 17–2128%
  • 21–241%
Age
  • 10s0%
  • 20s0%
  • 30s20%
  • 40s71%
  • 50s0%
  • 60+9%
Weekday / weekend
  • Weekday98%
  • Weekend2%
Day of week
  • Mon23%
  • Tue25%
  • Wed19%
  • Thu8%
  • Fri22%
  • Sat1%
  • Sun1%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩150.1M+35.6%7+40.0%₩21.4M-3.1%000%Competition inflow
2025Q3₩224.3M+63.9%7+40.0%₩32M+17.1%000%Growing
2025Q2₩173M+31.3%7+75.0%₩24.7M-25.0%000%Competition inflow
2025Q1₩174.1M+2.6%7+75.0%₩24.9M-41.4%200%Possible crowding
2024Q4₩110.7M-33.0%5+25.0%₩22.1M-46.4%010%Possible crowding
2024Q3₩136.9M-37.7%50.0%₩27.4M-37.7%1020%Mixed
2024Q2₩131.8M-23.4%4-20.0%₩32.9M-4.2%0025%Shrinking
2024Q1₩169.7M-0.1%4-20.0%₩42.4M+24.8%0025%Possible recovery
2023Q4₩165.1M+72.5%4-20.0%₩41.3M+115.6%0125%Mixed
2023Q3₩219.9M+60.9%50.0%₩44M+60.9%0020%Growing
2023Q2₩172M+11.6%50.0%₩34.4M+11.6%0020%Growing
2023Q1₩169.9M+86.7%50.0%₩34M+86.7%0020%Growing
2022Q4₩95.7M+34.4%50.0%₩19.1M+34.4%1020%Growing
2022Q3₩136.6M+75.0%50.0%₩27.3M+75.0%000%Growing
2022Q2₩154.1M+84.3%50.0%₩30.8M+84.3%000%Growing
2022Q1₩91M+100.1%50.0%₩18.2M+100.1%000%Growing
2021Q4₩71.2M5₩14.2M000%
2021Q3₩78.1M5₩15.6M000%
2021Q2₩83.6M5₩16.7M000%
2021Q1₩45.5M5₩9.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.