SEOUL COMMERCIAL AREA

동교초등학교 골목상권

마포구망원2동· Area 101,027 m² · Area code 3110541 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩868.3M▼ -17.4% YoY
Stores15▲ +7.1% YoY
Sales per store₩57.9M▼ -22.9% YoY

Reading this area Stores rose 7.1% from a year earlier while estimated sales stayed about the same (-17.4%), so sales per store fell 22.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +192.4%
Stores▲ +36.4%
Sales per store▲ +114.4%
Market size
Estimated sales (quarter)
₩868.3M
vs 2024Q4
-17.4%
Estimated transactions
21,050
Per-store economics
Estimated sales per store
₩57.9M
vs a year ago
-22.9%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩296.9M – ₩1,083.9M
20212022202320242025
₩296.9M₩868.3M
Stores11 – 15
20212022202320242025
1115
Sales per store₩25.9M – ₩83.4M
20212022202320242025
₩27M₩57.9M
Openings0 – 2
20212022202320242025
02
Closings0 – 3
20212022202320242025
01
Franchise share7% – 27%
20212022202320242025
27%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.4%, stores YoY +7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+7.1%
Franchise share
7% (1/15)
Movement
Openings (rate)
2 (13%)
Closings (rate)
1 (6%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩872.7M₩868.3M
Stores 2024 Q1 → 2025 Q4
1315
Sales per store 2024 Q1 → 2025 Q4
₩67.1M₩57.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–113%
  • 11–1415%
  • 14–1710%
  • 17–2146%
  • 21–2424%
Age
  • 10s0%
  • 20s16%
  • 30s32%
  • 40s19%
  • 50s19%
  • 60+13%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon10%
  • Tue12%
  • Wed12%
  • Thu14%
  • Fri17%
  • Sat21%
  • Sun14%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩868.3M-17.4%15+7.1%₩57.9M-22.9%217%Possible crowding
2025Q3₩758.1M-15.9%140.0%₩54.2M-15.9%107%Mixed
2025Q2₩1,083.9M+20.4%130.0%₩83.4M+20.4%018%Growing
2025Q1₩1,016.1M+16.4%14+7.7%₩72.6M+8.1%007%Growing
2024Q4₩1,051M+23.6%14+7.7%₩75.1M+14.8%007%Growing
2024Q3₩901.3M+44.8%14+7.7%₩64.4M+34.5%107%Growing
2024Q2₩900.5M+33.9%13+8.3%₩69.3M+23.6%118%Growing
2024Q1₩872.7M+84.2%13+8.3%₩67.1M+70.1%008%Growing
2023Q4₩850.1M+77.5%13+8.3%₩65.4M+63.8%008%Growing
2023Q3₩622.4M+55.4%130.0%₩47.9M+55.4%118%Growing
2023Q2₩672.5M+42.0%12-7.7%₩56M+53.8%0017%Mixed
2023Q1₩473.7M+10.0%120.0%₩39.5M+10.0%1117%Growing
2022Q4₩478.9M+3.0%120.0%₩39.9M+3.0%0117%Mixed
2022Q3₩400.6M+29.1%13+8.3%₩30.8M+19.2%2315%Growing
2022Q2₩473.6M+37.8%13+18.2%₩36.4M+16.6%1023%Growing
2022Q1₩430.6M+45.0%12+9.1%₩35.9M+32.9%0025%Growing
2021Q4₩465.1M12₩38.8M0025%
2021Q3₩310.3M12₩25.9M1025%
2021Q2₩343.8M11₩31.3M0027%
2021Q1₩296.9M11₩27M0027%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.