SEOUL COMMERCIAL AREA

동교초등학교 Neighbourhood area

Mapo-gu (마포구) 망원2동· Area 101,027 m² · Area code 3110541 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩22.3M▼ -21.1% YoY
Stores4±0.0% YoY
Sales per store₩5.6M▼ -21.1% YoY

Reading this area Against a year earlier, estimated sales -21.1%, stores 0.0% and sales per store -21.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -73.7%
Stores▲ +33.3%
Sales per store▼ -80.3%
Market size
Estimated sales (quarter)
₩22.3M
vs 2024Q4
-21.1%
Estimated transactions
536
Per-store economics
Estimated sales per store
₩5.6M
vs a year ago
-21.1%
Per transaction
₩42K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7M – ₩136.9M
20212022202320242025
₩84.9M₩22.3M
Stores3 – 5
20212022202320242025
34
Sales per store₩1.8M – ₩45.6M
20212022202320242025
₩28.3M₩5.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share20% – 33%
20212022202320242025
33%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩19.8M₩22.3M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩4.9M₩5.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2160%
  • 21–2440%
Age
  • 10s4%
  • 20s7%
  • 30s34%
  • 40s12%
  • 50s27%
  • 60+17%
Weekday / weekend
  • Weekday56%
  • Weekend44%
Day of week
  • Mon10%
  • Tue15%
  • Wed19%
  • Thu3%
  • Fri8%
  • Sat30%
  • Sun15%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩22.3M-21.1%40.0%₩5.6M-21.1%0025%Mixed
2025Q3₩7M-75.9%40.0%₩1.8M-75.9%0125%Mixed
2025Q2₩28.9M+16.3%5+25.0%₩5.8M-6.9%0020%Competition inflow
2025Q1₩29.4M+48.4%40.0%₩7.3M+48.4%0025%Growing
2024Q4₩28.2M+27.0%40.0%₩7.1M+27.0%0025%Growing
2024Q3₩29.2M-36.5%40.0%₩7.3M-36.5%0025%Mixed
2024Q2₩24.9M-71.2%4+33.3%₩6.2M-78.4%0025%Possible crowding
2024Q1₩19.8M-78.4%4+33.3%₩4.9M-83.8%0025%Possible crowding
2023Q4₩22.2M-73.1%4+33.3%₩5.6M-79.8%0025%Possible crowding
2023Q3₩46M-50.9%4+33.3%₩11.5M-63.1%1025%Possible crowding
2023Q2₩86.5M-36.8%30.0%₩28.8M-36.8%0033%Mixed
2023Q1₩91.7M-14.0%30.0%₩30.6M-14.0%0033%Mixed
2022Q4₩82.7M+29.9%30.0%₩27.6M+29.9%0033%Growing
2022Q3₩93.6M+54.3%30.0%₩31.2M+54.3%0033%Growing
2022Q2₩136.9M+54.1%30.0%₩45.6M+54.1%0033%Growing
2022Q1₩106.7M+25.8%30.0%₩35.6M+25.8%0033%Growing
2021Q4₩63.7M3₩21.2M0033%
2021Q3₩60.7M3₩20.2M0033%
2021Q2₩88.8M3₩29.6M0033%
2021Q1₩84.9M3₩28.3M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.