SEOUL COMMERCIAL AREA

연트럴파크(연남동주민센터) Neighbourhood area

Mapo-gu (마포구) 연남동· Area 96,104 m² · Area code 3110562 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩104.3M▼ -35.6% YoY
Stores17▲ +30.8% YoY
Sales per store₩6.1M▼ -50.8% YoY

Reading this area Stores rose 30.8% from a year earlier while estimated sales stayed about the same (-35.6%), so sales per store fell 50.8%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +558.2%
Stores▲ +142.9%
Sales per store▲ +171.0%
Market size
Estimated sales (quarter)
₩104.3M
vs 2024Q4
-35.6%
Estimated transactions
3,905
Per-store economics
Estimated sales per store
₩6.1M
vs a year ago
-50.8%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8.1M – ₩171.5M
20212022202320242025
₩15.8M₩104.3M
Stores7 – 17
20212022202320242025
717
Sales per store₩1M – ₩16.9M
20212022202320242025
₩2.3M₩6.1M
Openings0 – 3
20212022202320242025
03
Closings0 – 3
20212022202320242025
00
Franchise share0% – 8%
20212022202320242025
0%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -35.6%, stores YoY +30.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
+30.8%
Franchise share
6% (1/17)
Movement
Openings (rate)
3 (17%)
Closings (rate)
0 (0%)
Net store change
+3
Estimated sales 2024 Q1 → 2025 Q4
₩101.5M₩104.3M
Stores 2024 Q1 → 2025 Q4
1317
Sales per store 2024 Q1 → 2025 Q4
₩7.8M₩6.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1449%
  • 14–1712%
  • 17–2138%
  • 21–241%
Age
  • 10s0%
  • 20s23%
  • 30s39%
  • 40s17%
  • 50s12%
  • 60+8%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon17%
  • Tue12%
  • Wed1%
  • Thu18%
  • Fri15%
  • Sat17%
  • Sun19%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩104.3M-35.6%17+30.8%₩6.1M-50.8%306%Sales↓ · Stores↑ · Per store↓
2025Q3₩86.7M-29.2%14+16.7%₩6.2M-39.3%207%Sales↓ · Stores↑ · Per store↓
2025Q2₩127.3M-25.8%120.0%₩10.6M-25.8%018%Sales↓ · Stores→ · Per store↓
2025Q1₩158.5M+56.1%130.0%₩12.2M+56.1%008%Sales↑ · Stores→ · Per store↑
2024Q4₩162M+82.2%13+8.3%₩12.5M+68.2%108%Sales↑ · Stores↑ · Per store↑
2024Q3₩122.5M+75.6%12+9.1%₩10.2M+61.0%008%Sales↑ · Stores↑ · Per store↑
2024Q2₩171.5M+143.7%12+9.1%₩14.3M+123.3%238%Sales↑ · Stores↑ · Per store↑
2024Q1₩101.5M+41.3%13+30.0%₩7.8M+8.7%108%Sales↑ · Stores↑ · Per store↑
2023Q4₩88.9M-47.5%12+20.0%₩7.4M-56.2%208%Sales↓ · Stores↑ · Per store↓
2023Q3₩69.8M-53.6%11+10.0%₩6.3M-57.8%110%Sales↓ · Stores↑ · Per store↓
2023Q2₩70.4M-51.1%11+22.2%₩6.4M-60.0%100%Sales↓ · Stores↑ · Per store↓
2023Q1₩71.9M-21.2%10+11.1%₩7.2M-29.1%110%Sales↓ · Stores↑ · Per store↓
2022Q4₩169.2M+104.6%10+25.0%₩16.9M+63.6%000%Sales↑ · Stores↑ · Per store↑
2022Q3₩150.3M+144.7%10+25.0%₩15M+95.8%100%Sales↑ · Stores↑ · Per store↑
2022Q2₩144.1M+1678.4%9+12.5%₩16M+1480.8%000%Sales↑ · Stores↑ · Per store↑
2022Q1₩91.2M+475.7%9+28.6%₩10.1M+347.7%100%Sales↑ · Stores↑ · Per store↑
2021Q4₩82.7M8₩10.3M000%
2021Q3₩61.4M8₩7.7M000%
2021Q2₩8.1M8₩1M210%
2021Q1₩15.8M7₩2.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.