SEOUL COMMERCIAL AREA

연트럴파크(연남동주민센터) Neighbourhood area

Mapo-gu (마포구) 연남동· Area 96,104 m² · Area code 3110562 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩313.2M▼ -21.9% YoY
Stores11▼ -21.4% YoY
Sales per store₩28.5M▼ -0.6% YoY

Reading this area Estimated sales fell 21.9% from a year earlier and stores fell 21.4%. Sales per store are about the same at -0.6%. (vs a year earlier: Sales↓ · Stores↓ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -3.1%
Stores▲ +10.0%
Sales per store▼ -11.9%
Market size
Estimated sales (quarter)
₩313.2M
vs 2024Q4
-21.9%
Estimated transactions
5,134
Per-store economics
Estimated sales per store
₩28.5M
vs a year ago
-0.6%
Per transaction
₩61K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩268.2M – ₩416.6M
20212022202320242025
₩323.2M₩313.2M
Stores10 – 16
20212022202320242025
1011
Sales per store₩18.8M – ₩39.5M
20212022202320242025
₩32.3M₩28.5M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.9%, stores YoY -21.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-21.4%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩301.3M₩313.2M
Stores 2024 Q1 → 2025 Q4
1611
Sales per store 2024 Q1 → 2025 Q4
₩18.8M₩28.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–110%
  • 11–149%
  • 14–177%
  • 17–2137%
  • 21–2436%
Age
  • 10s1%
  • 20s23%
  • 30s49%
  • 40s13%
  • 50s12%
  • 60+3%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon2%
  • Tue10%
  • Wed17%
  • Thu13%
  • Fri18%
  • Sat26%
  • Sun15%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩313.2M-21.9%11-21.4%₩28.5M-0.6%000%Sales↓ · Stores↓ · Per store→
2025Q3₩268.2M-35.6%11-31.3%₩24.4M-6.4%130%Sales↓ · Stores↓ · Per store↓
2025Q2₩303.9M-10.9%13-13.3%₩23.4M+2.8%000%Sales↓ · Stores↓ · Per store→
2025Q1₩289.2M-4.0%13-18.8%₩22.2M+18.1%010%Sales↓ · Stores↓ · Per store↑
2024Q4₩401.1M+21.8%140.0%₩28.6M+21.8%020%Sales↑ · Stores→ · Per store↑
2024Q3₩416.6M+37.5%16+23.1%₩26M+11.7%100%Sales↑ · Stores↑ · Per store↑
2024Q2₩341M-3.9%15+25.0%₩22.7M-23.1%120%Sales↓ · Stores↑ · Per store↓
2024Q1₩301.3M-11.0%16+23.1%₩18.8M-27.7%200%Sales↓ · Stores↑ · Per store↓
2023Q4₩329.4M-17.6%14+16.7%₩23.5M-29.3%100%Sales↓ · Stores↑ · Per store↓
2023Q3₩302.9M-21.0%13+18.2%₩23.3M-33.1%100%Sales↓ · Stores↑ · Per store↓
2023Q2₩354.8M-10.1%12+20.0%₩29.6M-25.1%010%Sales↓ · Stores↑ · Per store↓
2023Q1₩338.7M+20.1%13+30.0%₩26.1M-7.6%100%Sales↑ · Stores↑ · Per store↓
2022Q4₩399.5M+3.5%12+20.0%₩33.3M-13.7%100%Sales↑ · Stores↑ · Per store↓
2022Q3₩383.2M+34.4%110.0%₩34.8M+34.4%100%Sales↑ · Stores→ · Per store↑
2022Q2₩394.8M-3.8%10-9.1%₩39.5M+5.8%000%Sales↓ · Stores↓ · Per store↑
2022Q1₩282M-12.7%100.0%₩28.2M-12.7%110%Sales↓ · Stores→ · Per store↓
2021Q4₩385.9M10₩38.6M010%
2021Q3₩285.1M11₩25.9M000%
2021Q2₩410.4M11₩37.3M100%
2021Q1₩323.2M10₩32.3M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.