SEOUL COMMERCIAL AREA

서강대역 1번 골목상권

마포구신수동· Area 148,225 m² · Area code 3110572 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩55.4M▼ -3.0% YoY
Stores3▼ -25.0% YoY
Sales per store₩18.5M▲ +29.3% YoY

Reading this area Estimated sales fell 3.0% from a year earlier and stores fell 25.0%. Sales per store are up 29.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -50.6%
Stores▼ -50.0%
Sales per store▼ -1.2%
Market size
Estimated sales (quarter)
₩55.4M
vs 2024Q4
-3.0%
Estimated transactions
4,308
Per-store economics
Estimated sales per store
₩18.5M
vs a year ago
+29.3%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩30.4M – ₩112.1M
20212022202320242025
₩112.1M₩55.4M
Stores3 – 6
20212022202320242025
63
Sales per store₩6.1M – ₩18.7M
20212022202320242025
₩18.7M₩18.5M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.0%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩57M₩55.4M
Stores 2024 Q1 → 2025 Q4
53
Sales per store 2024 Q1 → 2025 Q4
₩11.4M₩18.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–110%
  • 11–1448%
  • 14–1711%
  • 17–2126%
  • 21–248%
Age
  • 10s2%
  • 20s29%
  • 30s11%
  • 40s11%
  • 50s25%
  • 60+23%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon11%
  • Tue16%
  • Wed16%
  • Thu20%
  • Fri13%
  • Sat25%
  • Sun0%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩55.4M-3.0%3-25.0%₩18.5M+29.3%000%Shrinking
2025Q3₩43.9M+18.6%3-40.0%₩14.6M+97.7%000%Mixed
2025Q2₩47.7M-16.1%3-40.0%₩15.9M+39.9%000%Shrinking
2025Q1₩45.7M-19.9%3-40.0%₩15.2M+33.5%010%Shrinking
2024Q4₩57.1M+20.4%4-20.0%₩14.3M+50.6%120%Mixed
2024Q3₩37M+0.1%50.0%₩7.4M+0.1%000%Mixed
2024Q2₩56.8M+18.7%50.0%₩11.4M+18.7%000%Growing
2024Q1₩57M+33.9%5+25.0%₩11.4M+7.2%000%Growing
2023Q4₩47.4M+5.2%5+25.0%₩9.5M-15.8%000%Competition inflow
2023Q3₩37M-5.3%5+25.0%₩7.4M-24.3%000%Possible crowding
2023Q2₩47.9M+14.8%50.0%₩9.6M+14.8%100%Growing
2023Q1₩42.5M+32.0%4-20.0%₩10.6M+65.0%000%Mixed
2022Q4₩45M+27.9%4-20.0%₩11.3M+59.9%000%Mixed
2022Q3₩39.1M+28.3%4-20.0%₩9.8M+60.4%010%Mixed
2022Q2₩41.7M-58.0%5-16.7%₩8.3M-49.6%000%Shrinking
2022Q1₩32.2M-71.2%5-16.7%₩6.4M-65.5%000%Shrinking
2021Q4₩35.2M5₩7M000%
2021Q3₩30.4M5₩6.1M010%
2021Q2₩99.3M6₩16.5M000%
2021Q1₩112.1M6₩18.7M120%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.