SEOUL COMMERCIAL AREA

서강대역 1번 골목상권

마포구신수동· Area 148,225 m² · Area code 3110572 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩137.3M▲ +71.0% YoY
Stores7±0.0% YoY
Sales per store₩19.6M▲ +71.0% YoY

Reading this area Estimated sales rose 71.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 71.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +8.1%
Stores▼ -12.5%
Sales per store▲ +23.5%
Market size
Estimated sales (quarter)
₩137.3M
vs 2024Q4
+71.0%
Estimated transactions
4,019
Per-store economics
Estimated sales per store
₩19.6M
vs a year ago
+71.0%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩60.6M – ₩288.1M
20212022202320242025
₩127M₩137.3M
Stores5 – 8
20212022202320242025
87
Sales per store₩10M – ₩36M
20212022202320242025
₩15.9M₩19.6M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
0%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +71.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
14% (1/7)
Movement
Openings (rate)
1 (13%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩75M₩137.3M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩10.7M₩19.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0619%
  • 06–119%
  • 11–1415%
  • 14–172%
  • 17–2123%
  • 21–2432%
Age
  • 10s2%
  • 20s32%
  • 30s28%
  • 40s15%
  • 50s19%
  • 60+4%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon11%
  • Tue11%
  • Wed16%
  • Thu17%
  • Fri15%
  • Sat16%
  • Sun14%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩137.3M+71.0%70.0%₩19.6M+71.0%1014%Growing
2025Q3₩97.5M+2.4%6-25.0%₩16.2M+36.6%1017%Possible recovery
2025Q2₩82.8M+0.4%5-37.5%₩16.6M+60.6%0120%Possible recovery
2025Q1₩60.6M-19.3%6-14.3%₩10.1M-5.8%1217%Shrinking
2024Q4₩80.3M-6.6%70.0%₩11.5M-6.6%0114%Mixed
2024Q3₩95.2M+5.5%8+33.3%₩11.9M-20.9%0013%Competition inflow
2024Q2₩82.4M-6.7%8+14.3%₩10.3M-18.3%1013%Possible crowding
2024Q1₩75M-6.1%7-12.5%₩10.7M+7.3%0014%Shrinking
2023Q4₩86M-49.5%7-12.5%₩12.3M-42.3%1014%Shrinking
2023Q3₩90.2M-53.4%6-25.0%₩15M-37.9%2217%Shrinking
2023Q2₩88.3M-69.4%7-12.5%₩12.6M-65.0%120%Shrinking
2023Q1₩79.9M-11.5%80.0%₩10M-11.5%000%Mixed
2022Q4₩170.3M-21.1%80.0%₩21.3M-21.1%000%Mixed
2022Q3₩193.5M+23.8%80.0%₩24.2M+23.8%000%Growing
2022Q2₩288.1M+11.0%80.0%₩36M+11.0%000%Growing
2022Q1₩90.3M-28.9%80.0%₩11.3M-28.9%000%Mixed
2021Q4₩216M8₩27M000%
2021Q3₩156.3M8₩19.5M000%
2021Q2₩259.5M8₩32.4M000%
2021Q1₩127M8₩15.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.