SEOUL COMMERCIAL AREA

삼전역 1번 Neighbourhood area

Songpa-gu (송파구) 잠실본동· Area 245,561 m² · Area code 3111004 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)₩99.9M▼ -57.3% YoY
Stores5±0.0% YoY
Sales per store₩20M▼ -57.3% YoY

Reading this area Against a year earlier, estimated sales -57.3%, stores 0.0% and sales per store -57.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -9.1%
Stores±0.0%
Sales per store▼ -9.1%
Market size
Estimated sales (quarter)
₩99.9M
vs 2024Q4
-57.3%
Estimated transactions
240
Per-store economics
Estimated sales per store
₩20M
vs a year ago
-57.3%
Per transaction
₩416K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8.5M – ₩400.9M
20212022202320242025
₩109.9M₩99.9M
Stores4 – 5
20212022202320242025
55
Sales per store₩2.1M – ₩80.2M
20212022202320242025
₩22M₩20M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -57.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩8.5M₩99.9M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩2.1M₩20M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1139%
  • 11–1435%
  • 14–1713%
  • 17–2112%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s49%
  • 50s19%
  • 60+32%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon52%
  • Tue3%
  • Wed0%
  • Thu4%
  • Fri7%
  • Sat35%
  • Sun0%
Gender
  • Male23%
  • Female77%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩99.9M-57.3%50.0%₩20M-57.3%000%Mixed
2025Q3₩343.9M+818.7%50.0%₩68.8M+818.7%000%Growing
2025Q2₩400.9M+1416.1%5+25.0%₩80.2M+1112.8%000%Growing
2025Q1₩155.4M+1736.0%5+25.0%₩31.1M+1368.8%000%Growing
2024Q4₩233.9M+1464.4%5+25.0%₩46.8M+1151.5%000%Growing
2024Q3₩37.4M5+25.0%₩7.5M100%
2024Q2₩26.4M-47.7%40.0%₩6.6M-47.7%000%Mixed
2024Q1₩8.5M-78.0%40.0%₩2.1M-78.0%000%Mixed
2023Q4₩14.9M-82.2%40.0%₩3.7M-82.2%000%Mixed
2023Q340.0%000%
2023Q2₩50.5M-26.5%40.0%₩12.6M-26.5%000%Mixed
2023Q1₩38.4M-42.6%40.0%₩9.6M-42.6%000%Mixed
2022Q4₩83.8M+88.6%40.0%₩20.9M+88.6%000%Growing
2022Q3₩74M+197.9%4-20.0%₩18.5M+272.3%000%Mixed
2022Q2₩68.7M+233.9%4-20.0%₩17.2M+317.4%000%Mixed
2022Q1₩67M-39.1%4-20.0%₩16.7M-23.8%000%Shrinking
2021Q4₩44.4M4₩11.1M010%
2021Q3₩24.9M5₩5M000%
2021Q2₩20.6M5₩4.1M000%
2021Q1₩109.9M5₩22M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.