SEOUL COMMERCIAL AREA

삼전역 1번 Neighbourhood area

Songpa-gu (송파구) 잠실본동· Area 245,561 m² · Area code 3111004 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)₩85M▼ -1.7% YoY
Stores11▼ -8.3% YoY
Sales per store₩7.7M▲ +7.3% YoY

Reading this area Stores fell 8.3% from a year earlier while estimated sales held at -1.7%, so sales per store rose 7.3%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +28.7%
Stores▼ -15.4%
Sales per store▲ +52.1%
Market size
Estimated sales (quarter)
₩85M
vs 2024Q4
-1.7%
Estimated transactions
932
Per-store economics
Estimated sales per store
₩7.7M
vs a year ago
+7.3%
Per transaction
₩91K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩49.2M – ₩158.6M
20212022202320242025
₩66M₩85M
Stores11 – 13
20212022202320242025
1311
Sales per store₩3.8M – ₩12.7M
20212022202320242025
₩5.1M₩7.7M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.7%, stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-8.3%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩71.6M₩85M
Stores 2024 Q1 → 2025 Q4
1311
Sales per store 2024 Q1 → 2025 Q4
₩5.5M₩7.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1160%
  • 11–1416%
  • 14–1716%
  • 17–218%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s13%
  • 40s5%
  • 50s13%
  • 60+69%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon44%
  • Tue9%
  • Wed14%
  • Thu16%
  • Fri4%
  • Sat14%
  • Sun0%
Gender
  • Male88%
  • Female12%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩85M-1.7%11-8.3%₩7.7M+7.3%000%Possible recovery
2025Q3₩80.2M+8.7%11-8.3%₩7.3M+18.6%000%Mixed
2025Q2₩114.1M-25.3%11-8.3%₩10.4M-18.5%000%Shrinking
2025Q1₩51.4M-28.2%12-7.7%₩4.3M-22.2%000%Shrinking
2024Q4₩86.4M-45.5%12-7.7%₩7.2M-41.0%000%Shrinking
2024Q3₩73.8M+20.0%12-7.7%₩6.1M+30.0%000%Mixed
2024Q2₩152.7M+64.8%12-7.7%₩12.7M+78.6%010%Mixed
2024Q1₩71.6M-2.4%130.0%₩5.5M-2.4%000%Mixed
2023Q4₩158.6M+154.0%130.0%₩12.2M+154.0%000%Growing
2023Q3₩61.4M-24.5%130.0%₩4.7M-24.5%000%Mixed
2023Q2₩92.6M-20.2%130.0%₩7.1M-20.2%000%Mixed
2023Q1₩73.3M-46.2%130.0%₩5.6M-46.2%000%Mixed
2022Q4₩62.4M+23.8%130.0%₩4.8M+23.8%000%Growing
2022Q3₩81.4M+65.4%130.0%₩6.3M+65.4%000%Growing
2022Q2₩116.1M+134.9%130.0%₩8.9M+134.9%000%Growing
2022Q1₩136.2M+106.4%130.0%₩10.5M+106.4%000%Growing
2021Q4₩50.4M13₩3.9M000%
2021Q3₩49.2M13₩3.8M000%
2021Q2₩49.4M13₩3.8M000%
2021Q1₩66M13₩5.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.