SEOUL COMMERCIAL AREA

송파나루역 2번 골목상권

송파구방이2동· Area 72,714 m² · Area code 3111014 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,716.8M▼ -3.6% YoY
Stores34▲ +6.3% YoY
Sales per store₩197.6M▼ -9.3% YoY

Reading this area Stores rose 6.3% from a year earlier while estimated sales stayed about the same (-3.6%), so sales per store fell 9.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +79.3%
Stores▲ +30.8%
Sales per store▲ +37.1%
Market size
Estimated sales (quarter)
₩6,716.8M
vs 2024Q4
-3.6%
Estimated transactions
68,221
Per-store economics
Estimated sales per store
₩197.6M
vs a year ago
-9.3%
Per transaction
₩98K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,745.5M – ₩8,676.7M
20212022202320242025
₩3,745.5M₩6,716.8M
Stores26 – 37
20212022202320242025
2634
Sales per store₩144.1M – ₩276.3M
20212022202320242025
₩144.1M₩197.6M
Openings0 – 8
20212022202320242025
10
Closings0 – 6
20212022202320242025
11
Franchise share9% – 19%
20212022202320242025
12%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.6%, stores YoY +6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
34
vs a year ago
+6.3%
Franchise share
9% (3/34)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩7,086.2M₩6,716.8M
Stores 2024 Q1 → 2025 Q4
3334
Sales per store 2024 Q1 → 2025 Q4
₩214.7M₩197.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–110%
  • 11–1412%
  • 14–177%
  • 17–2149%
  • 21–2425%
Age
  • 10s0%
  • 20s19%
  • 30s34%
  • 40s20%
  • 50s14%
  • 60+13%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon12%
  • Tue13%
  • Wed16%
  • Thu12%
  • Fri14%
  • Sat18%
  • Sun15%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩6,716.8M-3.6%34+6.3%₩197.6M-9.3%019%Possible crowding
2025Q3₩5,664.6M-10.2%34+3.0%₩166.6M-12.8%119%Possible crowding
2025Q2₩5,870.4M-15.3%32-3.0%₩183.4M-12.6%1013%Shrinking
2025Q1₩5,886.6M-16.9%31-6.1%₩189.9M-11.6%0113%Shrinking
2024Q4₩6,968.3M-7.5%32-8.6%₩217.8M+1.2%1213%Shrinking
2024Q3₩6,307.9M-11.4%33-10.8%₩191.1M-0.7%3312%Shrinking
2024Q2₩6,928.1M-10.7%33-2.9%₩209.9M-8.0%3312%Mixed
2024Q1₩7,086.2M-6.9%330.0%₩214.7M-6.9%1312%Mixed
2023Q4₩7,534.1M-12.9%35+6.1%₩215.3M-17.9%2411%Possible crowding
2023Q3₩7,119.4M-14.1%37+23.3%₩192.4M-30.4%3011%Possible crowding
2023Q2₩7,761.4M-10.5%34+6.3%₩228.3M-15.8%1012%Possible crowding
2023Q1₩7,611M+17.4%33+6.5%₩230.6M+10.3%0112%Growing
2022Q4₩8,651.8M+24.6%33+6.5%₩262.2M+17.0%5115%Growing
2022Q3₩8,290.4M+85.2%30+7.1%₩276.3M+72.9%2613%Growing
2022Q2₩8,676.7M+56.4%32+14.3%₩271.1M+36.9%1019%Growing
2022Q1₩6,480.8M+73.0%31+19.2%₩209.1M+45.1%1119%Growing
2021Q4₩6,944.1M31₩224M8219%
2021Q3₩4,475.5M28₩159.8M0011%
2021Q2₩5,547.1M28₩198.1M2011%
2021Q1₩3,745.5M26₩144.1M1112%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.