SEOUL COMMERCIAL AREA

송파나루역 2번 골목상권

송파구방이2동· Area 72,714 m² · Area code 3111014 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩590.5M▲ +50.8% YoY
Stores14▼ -12.5% YoY
Sales per store₩42.2M▲ +72.3% YoY

Reading this area Against a year earlier, estimated sales +50.8%, stores -12.5% and sales per store +72.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +163.9%
Stores±0.0%
Sales per store▲ +163.9%
Market size
Estimated sales (quarter)
₩590.5M
vs 2024Q4
+50.8%
Estimated transactions
7,527
Per-store economics
Estimated sales per store
₩42.2M
vs a year ago
+72.3%
Per transaction
₩78K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩223.8M – ₩590.5M
20212022202320242025
₩223.8M₩590.5M
Stores13 – 16
20212022202320242025
1414
Sales per store₩16M – ₩42.2M
20212022202320242025
₩16M₩42.2M
Openings0 – 3
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share6% – 8%
20212022202320242025
7%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +50.8%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-12.5%
Franchise share
7% (1/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩318.9M₩590.5M
Stores 2024 Q1 → 2025 Q4
1514
Sales per store 2024 Q1 → 2025 Q4
₩21.3M₩42.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0615%
  • 06–110%
  • 11–143%
  • 14–170%
  • 17–2127%
  • 21–2453%
Age
  • 10s0%
  • 20s25%
  • 30s40%
  • 40s17%
  • 50s11%
  • 60+7%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon8%
  • Tue12%
  • Wed16%
  • Thu14%
  • Fri18%
  • Sat22%
  • Sun11%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩590.5M+50.8%14-12.5%₩42.2M+72.3%007%Mixed
2025Q3₩418.5M+32.9%140.0%₩29.9M+32.9%017%Growing
2025Q2₩402.5M+21.9%15+7.1%₩26.8M+13.8%007%Growing
2025Q1₩402.4M+26.2%150.0%₩26.8M+26.2%017%Growing
2024Q4₩391.7M+3.2%16+6.7%₩24.5M-3.3%316%Competition inflow
2024Q3₩315M-12.9%14-12.5%₩22.5M-0.5%007%Shrinking
2024Q2₩330M-21.0%14-6.7%₩23.6M-15.3%017%Shrinking
2024Q1₩318.9M-30.2%150.0%₩21.3M-30.2%007%Mixed
2023Q4₩379.7M-18.8%15+15.4%₩25.3M-29.6%017%Possible crowding
2023Q3₩361.8M-27.6%16+14.3%₩22.6M-36.6%216%Possible crowding
2023Q2₩417.7M-10.9%15+7.1%₩27.8M-16.9%007%Possible crowding
2023Q1₩456.6M+69.3%15+7.1%₩30.4M+58.0%207%Growing
2022Q4₩467.5M+32.6%13-7.1%₩36M+42.8%018%Mixed
2022Q3₩499.5M+114.5%14+7.7%₩35.7M+99.2%117%Growing
2022Q2₩468.9M+74.0%14+7.7%₩33.5M+61.6%117%Growing
2022Q1₩269.6M+20.5%140.0%₩19.3M+20.5%007%Growing
2021Q4₩352.6M14₩25.2M107%
2021Q3₩232.9M13₩17.9M008%
2021Q2₩269.5M13₩20.7M018%
2021Q1₩223.8M14₩16M107%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.