SEOUL COMMERCIAL AREA

마천역(마천초등학교) Neighbourhood area

Songpa-gu (송파구) 마천1동· Area 209,850 m² · Area code 3111046 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,192M▼ -21.6% YoY
Stores64▼ -3.0% YoY
Sales per store₩18.6M▼ -19.2% YoY

Reading this area Estimated sales fell 21.6% from a year earlier and stores fell 3.0%. Sales per store are down 19.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.7%
Stores▼ -11.1%
Sales per store▲ +16.7%
Market size
Estimated sales (quarter)
₩1,192M
vs 2024Q4
-21.6%
Estimated transactions
38,495
Per-store economics
Estimated sales per store
₩18.6M
vs a year ago
-19.2%
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,149.5M – ₩1,942.2M
20212022202320242025
₩1,149.5M₩1,192M
Stores64 – 73
20212022202320242025
7264
Sales per store₩16M – ₩27.4M
20212022202320242025
₩16M₩18.6M
Openings0 – 6
20212022202320242025
31
Closings0 – 7
20212022202320242025
22
Franchise share3% – 8%
20212022202320242025
3%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.6%, stores YoY -3.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
64
vs a year ago
-3.0%
Franchise share
6% (4/64)
Movement
Openings (rate)
1 (2%)
Closings (rate)
2 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,414.9M₩1,192M
Stores 2024 Q1 → 2025 Q4
7064
Sales per store 2024 Q1 → 2025 Q4
₩20.2M₩18.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–112%
  • 11–1424%
  • 14–1714%
  • 17–2146%
  • 21–2412%
Age
  • 10s0%
  • 20s5%
  • 30s10%
  • 40s19%
  • 50s29%
  • 60+37%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon11%
  • Tue11%
  • Wed14%
  • Thu14%
  • Fri15%
  • Sat21%
  • Sun13%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,192M-21.6%64-3.0%₩18.6M-19.2%126%Shrinking
2025Q3₩1,414.8M+4.5%650.0%₩21.8M+4.5%106%Growing
2025Q2₩1,481.4M+5.3%64-1.5%₩23.1M+7.0%336%Growing
2025Q1₩1,278.2M-9.7%64-8.6%₩20M-1.2%246%Shrinking
2024Q4₩1,521.3M-9.4%66-7.0%₩23M-2.5%436%Shrinking
2024Q3₩1,353.9M-23.5%65-7.1%₩20.8M-17.7%236%Shrinking
2024Q2₩1,406.5M-27.6%65-8.5%₩21.6M-20.9%378%Shrinking
2024Q1₩1,414.9M-24.1%700.0%₩20.2M-24.1%016%Mixed
2023Q4₩1,678.8M+29.0%71-1.4%₩23.6M+30.8%656%Growing
2023Q3₩1,770.6M+20.8%700.0%₩25.3M+20.8%126%Growing
2023Q2₩1,942.2M+34.4%71+1.4%₩27.4M+32.5%216%Growing
2023Q1₩1,865.2M+47.7%70-1.4%₩26.6M+49.8%146%Growing
2022Q4₩1,301.5M-3.5%72-1.4%₩18.1M-2.2%517%Mixed
2022Q3₩1,465.7M+13.5%700.0%₩20.9M+13.5%224%Growing
2022Q2₩1,445.1M+6.6%70-2.8%₩20.6M+9.6%224%Growing
2022Q1₩1,262.7M+9.8%71-1.4%₩17.8M+11.4%023%Growing
2021Q4₩1,349.3M73₩18.5M633%
2021Q3₩1,290.8M70₩18.4M023%
2021Q2₩1,355.8M72₩18.8M223%
2021Q1₩1,149.5M72₩16M323%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.