SEOUL COMMERCIAL AREA

회현역 Developed area

Jung-gu (중구) 회현동· Area 106,867 m² · Area code 3120024 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩554.1M▼ -19.4% YoY
Stores6▼ -33.3% YoY
Sales per store₩92.4M▲ +21.0% YoY

Reading this area Estimated sales fell 19.4% from a year earlier and stores fell 33.3%. Sales per store are up 21.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +110.9%
Stores▼ -40.0%
Sales per store▲ +251.5%
Market size
Estimated sales (quarter)
₩554.1M
vs 2024Q4
-19.4%
Estimated transactions
10,312
Per-store economics
Estimated sales per store
₩92.4M
vs a year ago
+21.0%
Per transaction
₩54K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩222M – ₩804.1M
20212022202320242025
₩262.7M₩554.1M
Stores6 – 12
20212022202320242025
106
Sales per store₩18.5M – ₩92.7M
20212022202320242025
₩26.3M₩92.4M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.4%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-33.3%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩701.4M₩554.1M
Stores 2024 Q1 → 2025 Q4
106
Sales per store 2024 Q1 → 2025 Q4
₩70.1M₩92.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–147%
  • 14–171%
  • 17–2131%
  • 21–2459%
Age
  • 10s0%
  • 20s5%
  • 30s26%
  • 40s26%
  • 50s29%
  • 60+14%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon14%
  • Tue16%
  • Wed20%
  • Thu20%
  • Fri18%
  • Sat11%
  • Sun1%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩554.1M-19.4%6-33.3%₩92.4M+21.0%000%Shrinking
2025Q3₩556.1M-8.4%6-40.0%₩92.7M+52.7%010%Shrinking
2025Q2₩552.2M-24.3%7-30.0%₩78.9M+8.1%010%Shrinking
2025Q1₩585.4M-16.5%8-20.0%₩73.2M+4.3%010%Shrinking
2024Q4₩687.2M-14.5%9-18.2%₩76.4M+4.5%010%Shrinking
2024Q3₩606.8M-12.6%10-9.1%₩60.7M-3.8%000%Shrinking
2024Q2₩729.6M-5.2%10-9.1%₩73M+4.3%000%Shrinking
2024Q1₩701.4M+4.5%10-16.7%₩70.1M+25.4%010%Mixed
2023Q4₩804.1M+7.0%11-8.3%₩73.1M+16.7%000%Mixed
2023Q3₩694M+6.0%11-8.3%₩63.1M+15.7%000%Mixed
2023Q2₩769.7M+24.6%11-8.3%₩70M+36.0%010%Mixed
2023Q1₩671.1M+152.0%120.0%₩55.9M+152.0%000%Growing
2022Q4₩751.4M+109.0%120.0%₩62.6M+109.0%000%Growing
2022Q3₩654.5M+194.8%120.0%₩54.5M+194.8%000%Growing
2022Q2₩617.6M+81.9%12+9.1%₩51.5M+66.7%000%Growing
2022Q1₩266.4M+1.4%12+20.0%₩22.2M-15.5%000%Possible crowding
2021Q4₩359.5M12₩30M000%
2021Q3₩222M12₩18.5M100%
2021Q2₩339.6M11₩30.9M100%
2021Q1₩262.7M10₩26.3M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.