SEOUL COMMERCIAL AREA

회현역 Developed area

Jung-gu (중구) 회현동· Area 106,867 m² · Area code 3120024 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

편의점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,778.1M▼ -12.6% YoY
Stores1±0.0% YoY
Sales per store₩1,778.1M▼ -12.6% YoY

Reading this area Against a year earlier, estimated sales -12.6%, stores 0.0% and sales per store -12.6% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +5.8%
Stores▼ -66.7%
Sales per store▲ +217.4%
Market size
Estimated sales (quarter)
₩1,778.1M
vs 2024Q4
-12.6%
Estimated transactions
296,574
Per-store economics
Estimated sales per store
₩1,778.1M
vs a year ago
-12.6%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,680.5M – ₩2,107.9M
20212022202320242025
₩1,680.5M₩1,778.1M
Stores1 – 3
20212022202320242025
31
Sales per store₩560.2M – ₩2,094.5M
20212022202320242025
₩560.2M₩1,778.1M
Openings0 – 0
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share133% – 400%
20212022202320242025
167%400%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
400% (4/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,823.5M₩1,778.1M
Stores 2024 Q1 → 2025 Q4
31
Sales per store 2024 Q1 → 2025 Q4
₩607.8M₩1,778.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–1131%
  • 11–1415%
  • 14–1712%
  • 17–2122%
  • 21–2413%
Age
  • 10s1%
  • 20s14%
  • 30s27%
  • 40s26%
  • 50s22%
  • 60+10%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon16%
  • Tue17%
  • Wed18%
  • Thu15%
  • Fri16%
  • Sat10%
  • Sun7%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,778.1M-12.6%10.0%₩1,778.1M-12.6%00400%Sales↓ · Stores→ · Per store↓
2025Q3₩1,890.7M-9.7%10.0%₩1,890.7M-9.7%00400%Sales↓ · Stores→ · Per store↓
2025Q2₩1,931.6M-5.8%10.0%₩1,931.6M-5.8%00400%Sales↓ · Stores→ · Per store↓
2025Q1₩1,741.9M-4.5%1-66.7%₩1,741.9M+186.6%00400%Sales↓ · Stores↓ · Per store↑
2024Q4₩2,033.3M+8.0%1-66.7%₩2,033.3M+223.9%00400%Sales↑ · Stores↓ · Per store↑
2024Q3₩2,094.5M+7.0%1-66.7%₩2,094.5M+220.9%00400%Sales↑ · Stores↓ · Per store↑
2024Q2₩2,051.1M-1.4%1-66.7%₩2,051.1M+195.7%02400%Sales→ · Stores↓ · Per store↑
2024Q1₩1,823.5M-7.3%30.0%₩607.8M-7.3%00133%Sales↓ · Stores→ · Per store↓
2023Q4₩1,883M-6.7%30.0%₩627.7M-6.7%00133%Sales↓ · Stores→ · Per store↓
2023Q3₩1,958.1M-3.0%30.0%₩652.7M-3.0%00133%Sales→ · Stores→ · Per store→
2023Q2₩2,080.9M-1.3%30.0%₩693.6M-1.3%00133%Sales→ · Stores→ · Per store→
2023Q1₩1,967.3M+8.7%30.0%₩655.8M+8.7%00133%Sales↑ · Stores→ · Per store↑
2022Q4₩2,017.5M+6.8%30.0%₩672.5M+6.8%00133%Sales↑ · Stores→ · Per store↑
2022Q3₩2,017.7M+9.7%30.0%₩672.6M+9.7%01133%Sales↑ · Stores→ · Per store↑
2022Q2₩2,107.9M+11.9%30.0%₩702.6M+11.9%00167%Sales↑ · Stores→ · Per store↑
2022Q1₩1,809.9M+7.7%30.0%₩603.3M+7.7%00167%Sales↑ · Stores→ · Per store↑
2021Q4₩1,889.1M3₩629.7M00167%
2021Q3₩1,838.8M3₩612.9M00167%
2021Q2₩1,883.4M3₩627.8M00167%
2021Q1₩1,680.5M3₩560.2M00167%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.