SEOUL COMMERCIAL AREA

롯데백화점(시청광장 지하쇼핑센터) Developed area

Jung-gu (중구) 소공동· Area 75,261 m² · Area code 3120025 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩290.3M▲ +6.9% YoY
Stores11▼ -26.7% YoY
Sales per store₩26.4M▲ +45.8% YoY

Reading this area Against a year earlier, estimated sales +6.9%, stores -26.7% and sales per store +45.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1154.0%
Stores▼ -26.7%
Sales per store▲ +1610.0%
Market size
Estimated sales (quarter)
₩290.3M
vs 2024Q4
+6.9%
Estimated transactions
1,634
Per-store economics
Estimated sales per store
₩26.4M
vs a year ago
+45.8%
Per transaction
₩178K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩10.2M – ₩311.2M
20212022202320242025
₩23.1M₩290.3M
Stores11 – 20
20212022202320242025
1511
Sales per store₩677K – ₩26.4M
20212022202320242025
₩1.5M₩26.4M
Openings0 – 4
20212022202320242025
20
Closings0 – 2
20212022202320242025
02
Franchise share0% – 7%
20212022202320242025
7%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.9%, stores YoY -26.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-26.7%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (18%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩309.8M₩290.3M
Stores 2024 Q1 → 2025 Q4
1711
Sales per store 2024 Q1 → 2025 Q4
₩18.2M₩26.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–110%
  • 11–1423%
  • 14–173%
  • 17–2141%
  • 21–2425%
Age
  • 10s0%
  • 20s6%
  • 30s12%
  • 40s25%
  • 50s24%
  • 60+33%
Weekday / weekend
  • Weekday95%
  • Weekend5%
Day of week
  • Mon15%
  • Tue18%
  • Wed24%
  • Thu22%
  • Fri16%
  • Sat5%
  • Sun0%
Gender
  • Male74%
  • Female26%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩290.3M+6.9%11-26.7%₩26.4M+45.8%020%Mixed
2025Q3₩262.7M+12.9%13-13.3%₩20.2M+30.2%000%Mixed
2025Q2₩255.4M-4.3%13-23.5%₩19.6M+25.2%020%Shrinking
2025Q1₩242.4M-21.8%15-11.8%₩16.2M-11.3%000%Shrinking
2024Q4₩271.5M-12.8%15-11.8%₩18.1M-1.2%000%Shrinking
2024Q3₩232.8M-20.0%15-21.1%₩15.5M+1.4%020%Shrinking
2024Q2₩266.7M-5.6%17-10.5%₩15.7M+5.5%000%Shrinking
2024Q1₩309.8M+20.5%17-15.0%₩18.2M+41.7%000%Mixed
2023Q4₩311.2M+52.9%17-15.0%₩18.3M+79.9%020%Mixed
2023Q3₩290.9M+23.4%19+5.6%₩15.3M+16.9%000%Growing
2023Q2₩282.6M+2682.2%19+26.7%₩14.9M+2096.4%010%Growing
2023Q1₩257.1M20+42.9%₩12.9M110%
2022Q4₩203.6M20+42.9%₩10.2M210%
2022Q3₩235.8M18+28.6%₩13.1M416%
2022Q2₩10.2M15+7.1%₩677K107%
2022Q114-6.7%007%
2021Q414007%
2021Q314007%
2021Q214017%
2021Q1₩23.1M15₩1.5M207%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.