SEOUL COMMERCIAL AREA

롯데백화점(시청광장 지하쇼핑센터) Developed area

Jung-gu (중구) 소공동· Area 75,261 m² · Area code 3120025 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩253.8M▲ +4.2% YoY
Stores15±0.0% YoY
Sales per store₩16.9M▲ +4.2% YoY

Reading this area Estimated sales rose 4.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 4.2%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +48.7%
Stores▲ +7.1%
Sales per store▲ +38.8%
Market size
Estimated sales (quarter)
₩253.8M
vs 2024Q4
+4.2%
Estimated transactions
50,237
Per-store economics
Estimated sales per store
₩16.9M
vs a year ago
+4.2%
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩170.7M – ₩269.2M
20212022202320242025
₩170.7M₩253.8M
Stores14 – 19
20212022202320242025
1415
Sales per store₩10.3M – ₩16.9M
20212022202320242025
₩12.2M₩16.9M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share5% – 13%
20212022202320242025
7%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
0.0%
Franchise share
7% (1/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩253.9M₩253.8M
Stores 2024 Q1 → 2025 Q4
1715
Sales per store 2024 Q1 → 2025 Q4
₩14.9M₩16.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1179%
  • 11–1413%
  • 14–175%
  • 17–213%
  • 21–240%
Age
  • 10s1%
  • 20s15%
  • 30s37%
  • 40s26%
  • 50s15%
  • 60+7%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon15%
  • Tue17%
  • Wed18%
  • Thu16%
  • Fri16%
  • Sat10%
  • Sun8%
Gender
  • Male28%
  • Female72%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩253.8M+4.2%150.0%₩16.9M+4.2%007%Sales↑ · Stores→ · Per store↑
2025Q3₩248M-2.5%15-11.8%₩16.5M+10.5%007%Sales→ · Stores↓ · Per store↑
2025Q2₩236.6M-9.7%15-11.8%₩15.8M+2.4%007%Sales↓ · Stores↓ · Per store→
2025Q1₩226.5M-10.8%15-11.8%₩15.1M+1.1%007%Sales↓ · Stores↓ · Per store→
2024Q4₩243.6M-5.4%15-11.8%₩16.2M+7.2%027%Sales↓ · Stores↓ · Per store↑
2024Q3₩254.4M-5.5%17-10.5%₩15M+5.6%006%Sales↓ · Stores↓ · Per store↑
2024Q2₩261.9M+2.0%17-5.6%₩15.4M+8.0%006%Sales→ · Stores↓ · Per store↑
2024Q1₩253.9M+1.7%17-5.6%₩14.9M+7.7%006%Sales→ · Stores↓ · Per store↑
2023Q4₩257.4M+2.9%17-10.5%₩15.1M+15.0%026%Sales→ · Stores↓ · Per store↑
2023Q3₩269.2M+12.9%190.0%₩14.2M+12.9%225%Sales↑ · Stores→ · Per store↑
2023Q2₩256.7M+25.8%18+5.9%₩14.3M+18.8%0011%Sales↑ · Stores↑ · Per store↑
2023Q1₩249.6M+42.4%18+5.9%₩13.9M+34.5%0111%Sales↑ · Stores↑ · Per store↑
2022Q4₩250.1M+39.8%19+18.8%₩13.2M+17.7%0011%Sales↑ · Stores↑ · Per store↑
2022Q3₩238.5M+32.3%19+35.7%₩12.6M-2.5%2011%Sales↑ · Stores↑ · Per store→
2022Q2₩204M+3.6%17+13.3%₩12M-8.6%0012%Sales↑ · Stores↑ · Per store↓
2022Q1₩175.3M+2.7%17+21.4%₩10.3M-15.4%1012%Sales→ · Stores↑ · Per store↓
2021Q4₩178.9M16₩11.2M3013%
2021Q3₩180.3M14₩12.9M017%
2021Q2₩197M15₩13.1M107%
2021Q1₩170.7M14₩12.2M107%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.