SEOUL COMMERCIAL AREA

롯데백화점(시청광장 지하쇼핑센터) Developed area

Jung-gu (중구) 소공동· Area 75,261 m² · Area code 3120025 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가방 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,408.9M▲ +104.6% YoY
Stores94▼ -1.1% YoY
Sales per store₩15M▲ +106.8% YoY

Reading this area Estimated sales rose 104.6% from a year earlier while stores were about the same at -1.1%, so sales per store also rose 106.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -7.4%
Stores▼ -2.1%
Sales per store▼ -5.5%
Market size
Estimated sales (quarter)
₩1,408.9M
vs 2024Q4
+104.6%
Estimated transactions
17,938
Per-store economics
Estimated sales per store
₩15M
vs a year ago
+106.8%
Per transaction
₩79K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩305.9M – ₩2,651.8M
20212022202320242025
₩1,522M₩1,408.9M
Stores94 – 100
20212022202320242025
9694
Sales per store₩3.2M – ₩27.3M
20212022202320242025
₩15.9M₩15M
Openings0 – 3
20212022202320242025
11
Closings0 – 2
20212022202320242025
21
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +104.6%, stores YoY -1.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
94
vs a year ago
-1.1%
Franchise share
0% (0/94)
Movement
Openings (rate)
1 (1%)
Closings (rate)
1 (1%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,930.9M₩1,408.9M
Stores 2024 Q1 → 2025 Q4
9994
Sales per store 2024 Q1 → 2025 Q4
₩19.5M₩15M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1448%
  • 14–1740%
  • 17–2111%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s5%
  • 40s10%
  • 50s46%
  • 60+36%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon8%
  • Tue19%
  • Wed16%
  • Thu34%
  • Fri16%
  • Sat5%
  • Sun2%
Gender
  • Male11%
  • Female89%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,408.9M+104.6%94-1.1%₩15M+106.8%110%Growing
2025Q3₩644.6M-70.3%94-2.1%₩6.9M-69.7%000%Mixed
2025Q2₩1,379.5M-48.0%94-3.1%₩14.7M-46.3%010%Shrinking
2025Q1₩630.7M-67.3%95-4.0%₩6.6M-66.0%000%Shrinking
2024Q4₩688.5M-44.4%95-4.0%₩7.2M-42.1%010%Shrinking
2024Q3₩2,170.3M+193.4%96-4.0%₩22.6M+205.7%010%Mixed
2024Q2₩2,651.8M+365.0%97-2.0%₩27.3M+374.6%020%Growing
2024Q1₩1,930.9M+426.5%990.0%₩19.5M+426.5%000%Growing
2023Q4₩1,239.3M-33.0%99+2.1%₩12.5M-34.4%010%Mixed
2023Q3₩739.6M-60.1%100+1.0%₩7.4M-60.5%210%Mixed
2023Q2₩570.2M-50.3%99-1.0%₩5.8M-49.8%000%Mixed
2023Q1₩366.7M-52.1%99+1.0%₩3.7M-52.6%310%Mixed
2022Q4₩1,849.9M+226.5%97+1.0%₩19.1M+223.1%020%Growing
2022Q3₩1,851.5M+72.1%99+3.1%₩18.7M+66.8%010%Growing
2022Q2₩1,148.4M+275.5%100+4.2%₩11.5M+260.4%200%Growing
2022Q1₩765.6M-49.7%98+2.1%₩7.8M-50.7%310%Mixed
2021Q4₩566.6M96₩5.9M110%
2021Q3₩1,076.1M96₩11.2M110%
2021Q2₩305.9M96₩3.2M000%
2021Q1₩1,522M96₩15.9M120%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.