SEOUL COMMERCIAL AREA

마포역 Developed area

Mapo-gu (마포구) 용강동· Area 136,724 m² · Area code 3120106 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩570.8M▲ +7.7% YoY
Stores7▼ -22.2% YoY
Sales per store₩81.5M▲ +38.5% YoY

Reading this area Against a year earlier, estimated sales +7.7%, stores -22.2% and sales per store +38.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -23.0%
Stores▼ -12.5%
Sales per store▼ -12.0%
Market size
Estimated sales (quarter)
₩570.8M
vs 2024Q4
+7.7%
Estimated transactions
11,631
Per-store economics
Estimated sales per store
₩81.5M
vs a year ago
+38.5%
Per transaction
₩49K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩528M – ₩900.2M
20212022202320242025
₩741.2M₩570.8M
Stores6 – 10
20212022202320242025
87
Sales per store₩58.9M – ₩103.4M
20212022202320242025
₩92.6M₩81.5M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
01
Franchise share17% – 29%
20212022202320242025
25%29%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7.7%, stores YoY -22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-22.2%
Franchise share
29% (2/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (11%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩600M₩570.8M
Stores 2024 Q1 → 2025 Q4
97
Sales per store 2024 Q1 → 2025 Q4
₩66.7M₩81.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1453%
  • 14–175%
  • 17–2128%
  • 21–244%
Age
  • 10s0%
  • 20s11%
  • 30s23%
  • 40s28%
  • 50s20%
  • 60+18%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon15%
  • Tue15%
  • Wed22%
  • Thu17%
  • Fri16%
  • Sat10%
  • Sun4%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩570.8M+7.7%7-22.2%₩81.5M+38.5%0129%Mixed
2025Q3₩611.5M+14.8%80.0%₩76.4M+14.8%0025%Growing
2025Q2₩580.2M-1.5%90.0%₩64.5M-1.5%1022%Mixed
2025Q1₩528M-12.0%8-11.1%₩66M-1.0%0125%Shrinking
2024Q4₩529.9M-17.1%9+28.6%₩58.9M-35.5%1022%Possible crowding
2024Q3₩532.5M-8.4%8+14.3%₩66.6M-19.9%0125%Possible crowding
2024Q2₩589.1M-3.8%9+50.0%₩65.5M-35.9%0022%Possible crowding
2024Q1₩600M-4.5%9+28.6%₩66.7M-25.7%2022%Possible crowding
2023Q4₩639.1M-22.1%7-12.5%₩91.3M-11.0%0029%Shrinking
2023Q3₩581.4M-29.7%7-12.5%₩83.1M-19.7%2029%Shrinking
2023Q2₩612.7M-31.9%6-33.3%₩102.1M+2.1%0217%Shrinking
2023Q1₩628.5M-23.9%7-30.0%₩89.8M+8.7%0129%Shrinking
2022Q4₩821M+5.5%8-11.1%₩102.6M+18.7%0025%Mixed
2022Q3₩827.3M+25.9%8-11.1%₩103.4M+41.6%0125%Mixed
2022Q2₩900.2M+5.5%90.0%₩100M+5.5%1222%Growing
2022Q1₩825.9M+11.4%10+25.0%₩82.6M-10.9%2120%Competition inflow
2021Q4₩778.3M9₩86.5M0022%
2021Q3₩657.1M9₩73M2222%
2021Q2₩853M9₩94.8M1022%
2021Q1₩741.2M8₩92.6M1025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.