SEOUL COMMERCIAL AREA

마포역 Developed area

Mapo-gu (마포구) 용강동· Area 136,724 m² · Area code 3120106 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩303.2M▲ +78.7% YoY
Stores7▼ -12.5% YoY
Sales per store₩43.3M▲ +104.2% YoY

Reading this area Against a year earlier, estimated sales +78.7%, stores -12.5% and sales per store +104.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +220.2%
Stores▼ -41.7%
Sales per store▲ +449.0%
Market size
Estimated sales (quarter)
₩303.2M
vs 2024Q4
+78.7%
Estimated transactions
11,556
Per-store economics
Estimated sales per store
₩43.3M
vs a year ago
+104.2%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩82.5M – ₩303.2M
20212022202320242025
₩94.7M₩303.2M
Stores7 – 12
20212022202320242025
127
Sales per store₩6.9M – ₩43.3M
20212022202320242025
₩7.9M₩43.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share25% – 57%
20212022202320242025
25%57%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +78.7%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-12.5%
Franchise share
57% (4/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩190.8M₩303.2M
Stores 2024 Q1 → 2025 Q4
97
Sales per store 2024 Q1 → 2025 Q4
₩21.2M₩43.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1477%
  • 14–1711%
  • 17–218%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s11%
  • 40s8%
  • 50s71%
  • 60+8%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon19%
  • Tue13%
  • Wed22%
  • Thu7%
  • Fri20%
  • Sat16%
  • Sun3%
Gender
  • Male88%
  • Female12%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩303.2M+78.7%7-12.5%₩43.3M+104.2%0057%Mixed
2025Q3₩187.3M+17.7%7-22.2%₩26.8M+51.3%0057%Mixed
2025Q2₩174.5M+13.5%8-11.1%₩21.8M+27.7%0050%Mixed
2025Q1₩146.3M-23.3%8-11.1%₩18.3M-13.7%1050%Shrinking
2024Q4₩169.7M-3.5%8-11.1%₩21.2M+8.6%0138%Shrinking
2024Q3₩159.2M-22.6%90.0%₩17.7M-22.6%0033%Mixed
2024Q2₩153.7M-27.6%90.0%₩17.1M-27.6%0033%Mixed
2024Q1₩190.8M+30.9%90.0%₩21.2M+30.9%0033%Growing
2023Q4₩175.8M+70.5%9-18.2%₩19.5M+108.4%1133%Mixed
2023Q3₩205.7M+50.3%9-25.0%₩22.9M+100.5%0033%Mixed
2023Q2₩212.3M+67.0%9-25.0%₩23.6M+122.6%0033%Mixed
2023Q1₩145.7M+76.0%9-25.0%₩16.2M+134.6%0233%Mixed
2022Q4₩103.1M+13.0%11-8.3%₩9.4M+23.2%0127%Mixed
2022Q3₩136.8M+65.8%12+9.1%₩11.4M+52.0%1125%Growing
2022Q2₩127.1M+3.1%120.0%₩10.6M+3.1%0025%Growing
2022Q1₩82.8M-12.5%120.0%₩6.9M-12.5%0125%Mixed
2021Q4₩91.3M12₩7.6M2133%
2021Q3₩82.5M11₩7.5M0136%
2021Q2₩123.3M12₩10.3M1033%
2021Q1₩94.7M12₩7.9M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.