SEOUL COMMERCIAL AREA

공덕역(공덕오거리) 발달상권

마포구도화동· Area 192,218 m² · Area code 3120107 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩745.2M▼ -2.6% YoY
Stores14▼ -6.7% YoY
Sales per store₩53.2M▲ +4.4% YoY

Reading this area Stores fell 6.7% from a year earlier while estimated sales held at -2.6%, so sales per store rose 4.4%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +106.3%
Stores▼ -17.6%
Sales per store▲ +150.5%
Market size
Estimated sales (quarter)
₩745.2M
vs 2024Q4
-2.6%
Estimated transactions
11,447
Per-store economics
Estimated sales per store
₩53.2M
vs a year ago
+4.4%
Per transaction
₩65K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩361.3M – ₩1,493.4M
20212022202320242025
₩361.3M₩745.2M
Stores14 – 17
20212022202320242025
1714
Sales per store₩21.3M – ₩99.6M
20212022202320242025
₩21.3M₩53.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share24% – 36%
20212022202320242025
24%29%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.6%, stores YoY -6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-6.7%
Franchise share
29% (4/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (6%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩679.6M₩745.2M
Stores 2024 Q1 → 2025 Q4
1414
Sales per store 2024 Q1 → 2025 Q4
₩48.5M₩53.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0616%
  • 06–110%
  • 11–146%
  • 14–171%
  • 17–2125%
  • 21–2453%
Age
  • 10s1%
  • 20s15%
  • 30s26%
  • 40s21%
  • 50s28%
  • 60+9%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon10%
  • Tue25%
  • Wed16%
  • Thu16%
  • Fri16%
  • Sat11%
  • Sun6%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩745.2M-2.6%14-6.7%₩53.2M+4.4%0129%Possible recovery
2025Q3₩695.3M-5.7%15+7.1%₩46.4M-12.0%0027%Possible crowding
2025Q2₩686.1M-7.4%15+7.1%₩45.7M-13.5%0027%Possible crowding
2025Q1₩677.5M-0.3%15+7.1%₩45.2M-6.9%0027%Possible crowding
2024Q4₩765.1M-14.1%15+7.1%₩51M-19.8%2127%Possible crowding
2024Q3₩737.4M-31.0%140.0%₩52.7M-31.0%0029%Mixed
2024Q2₩740.6M-33.1%14-6.7%₩52.9M-28.4%0029%Shrinking
2024Q1₩679.6M-45.9%140.0%₩48.5M-45.9%0029%Mixed
2023Q4₩890.2M-31.9%140.0%₩63.6M-31.9%0029%Mixed
2023Q3₩1,069.4M-3.1%140.0%₩76.4M-3.1%0129%Mixed
2023Q2₩1,107.8M-25.8%150.0%₩73.9M-25.8%2127%Mixed
2023Q1₩1,256.1M+107.4%14-6.7%₩89.7M+122.2%0029%Mixed
2022Q4₩1,307.2M+22.2%14-6.7%₩93.4M+31.0%0129%Mixed
2022Q3₩1,103M+82.6%14-6.7%₩78.8M+95.7%1136%Mixed
2022Q2₩1,493.4M+77.3%15-6.3%₩99.6M+89.1%0027%Mixed
2022Q1₩605.5M+67.6%15-11.8%₩40.4M+89.9%0027%Mixed
2021Q4₩1,069.3M15₩71.3M0027%
2021Q3₩604M15₩40.3M0127%
2021Q2₩842.3M16₩52.6M0125%
2021Q1₩361.3M17₩21.3M0024%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.