SEOUL COMMERCIAL AREA

공덕역(공덕오거리) 발달상권

마포구도화동· Area 192,218 m² · Area code 3120107 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩261.7M▼ -25.7% YoY
Stores12▲ +50.0% YoY
Sales per store₩21.8M▼ -50.5% YoY

Reading this area Stores rose 50.0% from a year earlier while estimated sales stayed about the same (-25.7%), so sales per store fell 50.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +119.7%
Stores▲ +71.4%
Sales per store▲ +28.1%
Market size
Estimated sales (quarter)
₩261.7M
vs 2024Q4
-25.7%
Estimated transactions
678
Per-store economics
Estimated sales per store
₩21.8M
vs a year ago
-50.5%
Per transaction
₩386K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩100.3M – ₩755.2M
20212022202320242025
₩119.2M₩261.7M
Stores6 – 12
20212022202320242025
712
Sales per store₩11.1M – ₩76.9M
20212022202320242025
₩17M₩21.8M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share8% – 17%
20212022202320242025
14%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -25.7%, stores YoY +50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+50.0%
Franchise share
8% (1/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩323.9M₩261.7M
Stores 2024 Q1 → 2025 Q4
712
Sales per store 2024 Q1 → 2025 Q4
₩46.3M₩21.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1410%
  • 14–1713%
  • 17–2137%
  • 21–2421%
Age
  • 10s0%
  • 20s17%
  • 30s20%
  • 40s39%
  • 50s12%
  • 60+12%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon27%
  • Tue4%
  • Wed22%
  • Thu12%
  • Fri23%
  • Sat9%
  • Sun4%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩261.7M-25.7%12+50.0%₩21.8M-50.5%008%Possible crowding
2025Q3₩755.2M+46.7%12+71.4%₩62.9M-14.4%108%Competition inflow
2025Q2₩461.4M-14.3%11+57.1%₩41.9M-45.5%309%Possible crowding
2025Q1₩439.6M+35.7%8+14.3%₩55M+18.8%0013%Growing
2024Q4₩352.3M+59.9%8+14.3%₩44M+39.9%1013%Growing
2024Q3₩514.7M+108.7%7+16.7%₩73.5M+78.9%0014%Growing
2024Q2₩538.5M+131.6%70.0%₩76.9M+131.6%0014%Growing
2024Q1₩323.9M+18.3%70.0%₩46.3M+18.3%1114%Growing
2023Q4₩220.3M+10.6%70.0%₩31.5M+10.6%1014%Growing
2023Q3₩246.6M+146.0%6-33.3%₩41.1M+269.0%0117%Mixed
2023Q2₩232.5M+67.4%7-12.5%₩33.2M+91.3%0014%Mixed
2023Q1₩273.7M+116.4%7-12.5%₩39.1M+147.3%0014%Mixed
2022Q4₩199.2M+65.0%7-12.5%₩28.5M+88.6%0214%Mixed
2022Q3₩100.3M-0.5%90.0%₩11.1M-0.5%1011%Mixed
2022Q2₩138.9M-41.0%8+14.3%₩17.4M-48.3%0013%Possible crowding
2022Q1₩126.5M+6.2%8+14.3%₩15.8M-7.1%1113%Competition inflow
2021Q4₩120.7M8₩15.1M0113%
2021Q3₩100.8M9₩11.2M2011%
2021Q2₩235.2M7₩33.6M0014%
2021Q1₩119.2M7₩17M1014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.