SEOUL COMMERCIAL AREA

목동사거리 발달상권

강서구화곡4동· Area 126,109 m² · Area code 3120111 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,620.6M▼ -3.5% YoY
Stores60▼ -6.3% YoY
Sales per store₩77M▲ +3.0% YoY

Reading this area Estimated sales fell 3.5% from a year earlier and stores fell 6.3%. Sales per store are about the same at +3.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +41.5%
Stores±0.0%
Sales per store▲ +41.5%
Market size
Estimated sales (quarter)
₩4,620.6M
vs 2024Q4
-3.5%
Estimated transactions
114,915
Per-store economics
Estimated sales per store
₩77M
vs a year ago
+3.0%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,266.4M – ₩5,029.2M
20212022202320242025
₩3,266.4M₩4,620.6M
Stores59 – 65
20212022202320242025
6060
Sales per store₩54.4M – ₩78.4M
20212022202320242025
₩54.4M₩77M
Openings0 – 7
20212022202320242025
52
Closings0 – 6
20212022202320242025
06
Franchise share15% – 22%
20212022202320242025
15%22%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.5%, stores YoY -6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
60
vs a year ago
-6.3%
Franchise share
22% (13/60)
Movement
Openings (rate)
2 (3%)
Closings (rate)
6 (8%)
Net store change
−4
Estimated sales 2024 Q1 → 2025 Q4
₩4,393.9M₩4,620.6M
Stores 2024 Q1 → 2025 Q4
6460
Sales per store 2024 Q1 → 2025 Q4
₩68.7M₩77M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–113%
  • 11–1417%
  • 14–1710%
  • 17–2143%
  • 21–2422%
Age
  • 10s0%
  • 20s7%
  • 30s21%
  • 40s22%
  • 50s25%
  • 60+23%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon11%
  • Tue11%
  • Wed14%
  • Thu13%
  • Fri15%
  • Sat20%
  • Sun16%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,620.6M-3.5%60-6.3%₩77M+3.0%2622%Shrinking
2025Q3₩4,485.7M-0.5%64+3.2%₩70.1M-3.6%4420%Possible crowding
2025Q2₩4,575.5M-0.8%64+1.6%₩71.5M-2.4%3320%Mixed
2025Q1₩4,353.6M-0.9%640.0%₩68M-0.9%4520%Mixed
2024Q4₩4,785.9M-0.7%64+3.2%₩74.8M-3.8%3022%Possible crowding
2024Q3₩4,507.4M-10.2%62-3.1%₩72.7M-7.3%4421%Shrinking
2024Q2₩4,614.3M-8.2%63-3.1%₩73.2M-5.3%1219%Shrinking
2024Q1₩4,393.9M-7.9%640.0%₩68.7M-7.9%6319%Mixed
2023Q4₩4,820.3M+0.1%62-1.6%₩77.7M+1.7%0218%Mixed
2023Q3₩5,017.7M+10.7%64+1.6%₩78.4M+8.9%1317%Growing
2023Q2₩5,029.2M+12.8%65+6.6%₩77.4M+5.8%2118%Growing
2023Q1₩4,770.2M+36.1%64+6.7%₩74.5M+27.6%2219%Growing
2022Q4₩4,817.6M+17.0%63+5.0%₩76.5M+11.4%6521%Growing
2022Q3₩4,534.6M+30.1%63+6.8%₩72M+21.8%6319%Growing
2022Q2₩4,459.1M+18.9%61+3.4%₩73.1M+15.0%3318%Growing
2022Q1₩3,504.2M+7.3%600.0%₩58.4M+7.3%2220%Growing
2021Q4₩4,116.8M60₩68.6M2120%
2021Q3₩3,485.5M59₩59.1M7520%
2021Q2₩3,751.3M59₩63.6M4417%
2021Q1₩3,266.4M60₩54.4M5015%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.