SEOUL COMMERCIAL AREA

영중로 발달상권

영등포구영등포동· Area 92,713 m² · Area code 3120144 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,294.8M▲ +2.1% YoY
Stores26▼ -3.7% YoY
Sales per store₩88.3M▲ +6.0% YoY

Reading this area Stores fell 3.7% from a year earlier while estimated sales held at +2.1%, so sales per store rose 6.0%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +47.4%
Stores▲ +62.5%
Sales per store▼ -9.3%
Market size
Estimated sales (quarter)
₩2,294.8M
vs 2024Q4
+2.1%
Estimated transactions
61,633
Per-store economics
Estimated sales per store
₩88.3M
vs a year ago
+6.0%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,393.8M – ₩2,294.8M
20212022202320242025
₩1,556.7M₩2,294.8M
Stores16 – 29
20212022202320242025
1626
Sales per store₩56.3M – ₩97.3M
20212022202320242025
₩97.3M₩88.3M
Openings0 – 6
20212022202320242025
00
Closings0 – 5
20212022202320242025
11
Franchise share27% – 71%
20212022202320242025
50%27%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.1%, stores YoY -3.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
26
vs a year ago
-3.7%
Franchise share
27% (7/26)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩2,170.2M₩2,294.8M
Stores 2024 Q1 → 2025 Q4
2726
Sales per store 2024 Q1 → 2025 Q4
₩80.4M₩88.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–111%
  • 11–1437%
  • 14–177%
  • 17–2138%
  • 21–2414%
Age
  • 10s0%
  • 20s15%
  • 30s26%
  • 40s21%
  • 50s20%
  • 60+17%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon14%
  • Tue16%
  • Wed16%
  • Thu15%
  • Fri17%
  • Sat13%
  • Sun9%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,294.8M+2.1%26-3.7%₩88.3M+6.0%0127%Possible recovery
2025Q3₩2,195.7M+3.7%26-3.7%₩84.5M+7.7%0031%Mixed
2025Q2₩2,231.8M+3.7%26-10.3%₩85.8M+15.7%1331%Mixed
2025Q1₩2,170.9M+0.0%270.0%₩80.4M+0.0%2333%Mixed
2024Q4₩2,248.3M-0.3%27+12.5%₩83.3M-11.4%1237%Possible crowding
2024Q3₩2,116.7M+8.0%27+28.6%₩78.4M-16.0%1541%Competition inflow
2024Q2₩2,151.3M+7.6%29+38.1%₩74.2M-22.0%2145%Competition inflow
2024Q1₩2,170.2M+7.0%27+17.4%₩80.4M-8.9%6452%Competition inflow
2023Q4₩2,255.5M+12.9%24+4.3%₩94M+8.2%4063%Growing
2023Q3₩1,959M+14.6%21-12.5%₩93.3M+31.0%0167%Mixed
2023Q2₩1,998.5M+3.8%21-16.0%₩95.2M+23.6%4271%Mixed
2023Q1₩2,028.7M+33.4%23-14.8%₩88.2M+56.6%3348%Mixed
2022Q4₩1,997.6M+8.2%23-8.0%₩86.9M+17.6%2248%Mixed
2022Q3₩1,709.3M+22.6%24+14.3%₩71.2M+7.3%1242%Growing
2022Q2₩1,925.5M+15.7%25+31.6%₩77M-12.1%0340%Competition inflow
2022Q1₩1,520.8M-2.3%27+68.8%₩56.3M-42.1%3141%Possible crowding
2021Q4₩1,846.8M25₩73.9M6144%
2021Q3₩1,393.8M21₩66.4M2048%
2021Q2₩1,664.1M19₩87.6M5053%
2021Q1₩1,556.7M16₩97.3M0150%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.