SEOUL COMMERCIAL AREA

영중로 발달상권

영등포구영등포동· Area 92,713 m² · Area code 3120144 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,252M▼ -86.0% YoY
Stores14▲ +7.7% YoY
Sales per store₩160.9M▼ -87.0% YoY

Reading this area Stores rose 7.7% from a year earlier while estimated sales stayed about the same (-86.0%), so sales per store fell 87.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -40.5%
Stores±0.0%
Sales per store▼ -40.5%
Market size
Estimated sales (quarter)
₩2,252M
vs 2024Q4
-86.0%
Estimated transactions
127,411
Per-store economics
Estimated sales per store
₩160.9M
vs a year ago
-87.0%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,631.7M – ₩16,126.4M
20212022202320242025
₩3,784.2M₩2,252M
Stores13 – 14
20212022202320242025
1414
Sales per store₩116.5M – ₩1,240.5M
20212022202320242025
₩270.3M₩160.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 8%
20212022202320242025
0%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -86.0%, stores YoY +7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+7.7%
Franchise share
7% (1/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩13,217.9M₩2,252M
Stores 2024 Q1 → 2025 Q4
1314
Sales per store 2024 Q1 → 2025 Q4
₩1,016.8M₩160.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1128%
  • 11–1446%
  • 14–1712%
  • 17–2113%
  • 21–241%
Age
  • 10s1%
  • 20s20%
  • 30s11%
  • 40s35%
  • 50s29%
  • 60+5%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon11%
  • Tue5%
  • Wed35%
  • Thu30%
  • Fri8%
  • Sat7%
  • Sun5%
Gender
  • Male81%
  • Female19%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,252M-86.0%14+7.7%₩160.9M-87.0%007%Possible crowding
2025Q3₩2,531.1M-82.6%14+7.7%₩180.8M-83.9%007%Possible crowding
2025Q2₩3,197.9M-77.1%14+7.7%₩228.4M-78.7%007%Possible crowding
2025Q1₩2,276.5M-82.8%14+7.7%₩162.6M-84.0%107%Possible crowding
2024Q4₩16,126.4M+5.8%130.0%₩1,240.5M+5.8%008%Growing
2024Q3₩14,553.2M+21.9%130.0%₩1,119.5M+21.9%008%Growing
2024Q2₩13,945.5M-0.3%130.0%₩1,072.7M-0.3%008%Mixed
2024Q1₩13,217.9M+7.2%130.0%₩1,016.8M+7.2%008%Growing
2023Q4₩15,238.1M+15.7%130.0%₩1,172.2M+15.7%008%Growing
2023Q3₩11,938.1M+81.9%130.0%₩918.3M+81.9%008%Growing
2023Q2₩13,992.5M+159.9%130.0%₩1,076.3M+159.9%008%Growing
2023Q1₩12,335.8M+165.2%130.0%₩948.9M+165.2%008%Growing
2022Q4₩13,173.6M+157.2%13-7.1%₩1,013.4M+176.9%008%Mixed
2022Q3₩6,561.4M+302.1%13-7.1%₩504.7M+333.1%008%Mixed
2022Q2₩5,383M+37.8%13-7.1%₩414.1M+48.4%108%Mixed
2022Q1₩4,651.4M+22.9%13-7.1%₩357.8M+32.4%010%Mixed
2021Q4₩5,122.9M14₩365.9M000%
2021Q3₩1,631.7M14₩116.5M000%
2021Q2₩3,905.2M14₩278.9M000%
2021Q1₩3,784.2M14₩270.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.