SEOUL COMMERCIAL AREA

보라매역 Developed area

Dongjak-gu (동작구) 대방동· Area 93,027 m² · Area code 3120147 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,199.6M▲ +334.8% YoY
Stores9▼ -10.0% YoY
Sales per store₩244.4M▲ +383.1% YoY

Reading this area Against a year earlier, estimated sales +334.8%, stores -10.0% and sales per store +383.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +262.0%
Stores▼ -10.0%
Sales per store▲ +302.3%
Market size
Estimated sales (quarter)
₩2,199.6M
vs 2024Q4
+334.8%
Estimated transactions
7,224
Per-store economics
Estimated sales per store
₩244.4M
vs a year ago
+383.1%
Per transaction
₩304K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩504.9M – ₩2,224.8M
20212022202320242025
₩607.6M₩2,199.6M
Stores9 – 11
20212022202320242025
109
Sales per store₩45.9M – ₩244.4M
20212022202320242025
₩60.8M₩244.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +334.8%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-10.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (11%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩542.6M₩2,199.6M
Stores 2024 Q1 → 2025 Q4
119
Sales per store 2024 Q1 → 2025 Q4
₩49.3M₩244.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1110%
  • 11–1412%
  • 14–1723%
  • 17–2135%
  • 21–2417%
Age
  • 10s0%
  • 20s0%
  • 30s2%
  • 40s76%
  • 50s21%
  • 60+2%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon24%
  • Tue21%
  • Wed13%
  • Thu9%
  • Fri19%
  • Sat8%
  • Sun5%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,199.6M+334.8%9-10.0%₩244.4M+383.1%010%Mixed
2025Q3₩2,224.8M+289.4%100.0%₩222.5M+289.4%000%Growing
2025Q2₩2,151M+280.7%10-9.1%₩215.1M+318.7%100%Mixed
2025Q1₩1,569.6M+189.3%9-18.2%₩174.4M+253.6%010%Mixed
2024Q4₩505.9M+0.2%10-9.1%₩50.6M+10.2%000%Possible recovery
2024Q3₩571.3M-6.4%10-9.1%₩57.1M+2.9%010%Shrinking
2024Q2₩565.1M-4.8%110.0%₩51.4M-4.8%000%Mixed
2024Q1₩542.6M-18.3%110.0%₩49.3M-18.3%000%Mixed
2023Q4₩504.9M-1.9%11+10.0%₩45.9M-10.9%000%Possible crowding
2023Q3₩610.5M+11.9%11+10.0%₩55.5M+1.7%000%Mixed
2023Q2₩593.7M-18.6%11+10.0%₩54M-26.0%000%Possible crowding
2023Q1₩663.8M+10.8%11+10.0%₩60.3M+0.7%100%Mixed
2022Q4₩514.9M-1.7%10-9.1%₩51.5M+8.1%000%Possible recovery
2022Q3₩545.7M-1.0%10-9.1%₩54.6M+8.9%000%Possible recovery
2022Q2₩729.2M+6.5%100.0%₩72.9M+6.5%000%Growing
2022Q1₩599.4M-1.4%100.0%₩59.9M-1.4%010%Mixed
2021Q4₩523.9M11₩47.6M000%
2021Q3₩551.2M11₩50.1M100%
2021Q2₩684.8M10₩68.5M000%
2021Q1₩607.6M10₩60.8M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.