SEOUL COMMERCIAL AREA

보라매역 발달상권

동작구대방동· Area 93,027 m² · Area code 3120147 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩272.9M▼ -16.7% YoY
Stores5▲ +66.7% YoY
Sales per store₩54.6M▼ -50.0% YoY

Reading this area Stores rose 66.7% from a year earlier while estimated sales stayed about the same (-16.7%), so sales per store fell 50.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -42.3%
Stores±0.0%
Sales per store▼ -42.3%
Market size
Estimated sales (quarter)
₩272.9M
vs 2024Q4
-16.7%
Estimated transactions
1,989
Per-store economics
Estimated sales per store
₩54.6M
vs a year ago
-50.0%
Per transaction
₩137K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩215M – ₩759M
20212022202320242025
₩473.1M₩272.9M
Stores3 – 5
20212022202320242025
55
Sales per store₩43M – ₩151.8M
20212022202320242025
₩94.6M₩54.6M
Openings0 – 2
20212022202320242025
20
Closings0 – 1
20212022202320242025
00
Franchise share20% – 33%
20212022202320242025
20%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.7%, stores YoY +66.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+66.7%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩339.9M₩272.9M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩68M₩54.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–117%
  • 11–1414%
  • 14–1718%
  • 17–2143%
  • 21–2413%
Age
  • 10s1%
  • 20s18%
  • 30s56%
  • 40s16%
  • 50s10%
  • 60+0%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon14%
  • Tue33%
  • Wed7%
  • Thu12%
  • Fri15%
  • Sat10%
  • Sun9%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩272.9M-16.7%5+66.7%₩54.6M-50.0%0020%Possible crowding
2025Q3₩347.3M-16.1%5+66.7%₩69.5M-49.7%1020%Possible crowding
2025Q2₩400.9M+2.3%40.0%₩100.2M+2.3%1025%Mixed
2025Q1₩348M+2.4%3-40.0%₩116M+70.6%0033%Possible recovery
2024Q4₩327.8M-13.8%3-40.0%₩109.3M+43.7%0033%Shrinking
2024Q3₩414.1M-0.9%3-40.0%₩138M+65.2%0133%Possible recovery
2024Q2₩391.8M+4.3%4-20.0%₩97.9M+30.4%0125%Mixed
2024Q1₩339.9M+58.1%50.0%₩68M+58.1%0020%Growing
2023Q4₩380.2M-1.4%50.0%₩76M-1.4%0020%Mixed
2023Q3₩417.6M-9.6%50.0%₩83.5M-9.6%0020%Mixed
2023Q2₩375.5M-33.3%50.0%₩75.1M-33.3%0020%Mixed
2023Q1₩215M-71.7%50.0%₩43M-71.7%0020%Mixed
2022Q4₩385.5M-31.8%50.0%₩77.1M-31.8%0020%Mixed
2022Q3₩461.9M-1.4%50.0%₩92.4M-1.4%1120%Mixed
2022Q2₩563.1M-18.0%50.0%₩112.6M-18.0%0020%Mixed
2022Q1₩759M+60.4%50.0%₩151.8M+60.4%0020%Growing
2021Q4₩565.5M5₩113.1M0020%
2021Q3₩468.7M5₩93.7M0020%
2021Q2₩686.9M5₩137.4M0020%
2021Q1₩473.1M5₩94.6M2020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.