SEOUL COMMERCIAL AREA

교대역(법원.검찰청) 발달상권

서초구서초1동· Area 396,531 m² · Area code 3120173 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,687.7M▲ +13.4% YoY
Stores47▲ +2.2% YoY
Sales per store₩142.3M▲ +11.0% YoY

Reading this area Estimated sales rose 13.4% from a year earlier while stores were about the same at +2.2%, so sales per store also rose 11.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +105.6%
Stores▼ -13.0%
Sales per store▲ +136.2%
Market size
Estimated sales (quarter)
₩6,687.7M
vs 2024Q4
+13.4%
Estimated transactions
110,232
Per-store economics
Estimated sales per store
₩142.3M
vs a year ago
+11.0%
Per transaction
₩61K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,253.5M – ₩10,071.7M
20212022202320242025
₩3,253.5M₩6,687.7M
Stores45 – 60
20212022202320242025
5447
Sales per store₩59.5M – ₩170.7M
20212022202320242025
₩60.3M₩142.3M
Openings0 – 7
20212022202320242025
23
Closings0 – 6
20212022202320242025
42
Franchise share13% – 29%
20212022202320242025
17%23%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +13.4%, stores YoY +2.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
47
vs a year ago
+2.2%
Franchise share
23% (11/47)
Movement
Openings (rate)
3 (5%)
Closings (rate)
2 (3%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩7,518.1M₩6,687.7M
Stores 2024 Q1 → 2025 Q4
5547
Sales per store 2024 Q1 → 2025 Q4
₩136.7M₩142.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0631%
  • 06–111%
  • 11–1411%
  • 14–172%
  • 17–2112%
  • 21–2443%
Age
  • 10s0%
  • 20s8%
  • 30s23%
  • 40s30%
  • 50s30%
  • 60+10%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon12%
  • Tue16%
  • Wed17%
  • Thu15%
  • Fri22%
  • Sat12%
  • Sun7%
Gender
  • Male82%
  • Female18%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩6,687.7M+13.4%47+2.2%₩142.3M+11.0%3223%Growing
2025Q3₩6,048.9M-13.5%45-6.3%₩134.4M-7.7%1327%Shrinking
2025Q2₩6,140.4M-4.8%46-11.5%₩133.5M+7.6%3228%Shrinking
2025Q1₩7,053M-6.2%45-18.2%₩156.7M+14.7%2329%Shrinking
2024Q4₩5,896.5M-26.2%46-22.0%₩128.2M-5.4%0228%Shrinking
2024Q3₩6,992.2M-9.6%48-15.8%₩145.7M+7.4%4627%Shrinking
2024Q2₩6,449.9M-22.2%52-11.9%₩124M-11.7%0421%Shrinking
2024Q1₩7,518.1M-21.7%55-3.5%₩136.7M-18.9%2622%Shrinking
2023Q4₩7,991.6M-17.4%590.0%₩135.5M-17.4%4120%Mixed
2023Q3₩7,734.5M-23.2%57-3.4%₩135.7M-20.5%1319%Shrinking
2023Q2₩8,290.6M-7.6%590.0%₩140.5M-7.6%5219%Mixed
2023Q1₩9,607.7M+134.4%57-1.7%₩168.6M+138.6%1318%Growing
2022Q4₩9,670.1M+78.4%59-1.7%₩163.9M+81.5%4417%Growing
2022Q3₩10,071.7M+196.8%59+3.5%₩170.7M+186.7%3117%Growing
2022Q2₩8,970.1M+100.6%59+9.3%₩152M+83.6%1014%Growing
2022Q1₩4,098.2M+26.0%58+7.4%₩70.7M+17.3%0214%Growing
2021Q4₩5,419M60₩90.3M7413%
2021Q3₩3,393.4M57₩59.5M3114%
2021Q2₩4,471.5M54₩82.8M2217%
2021Q1₩3,253.5M54₩60.3M2417%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.