SEOUL COMMERCIAL AREA

교대역(법원.검찰청) Developed area

Seocho-gu (서초구) 서초1동· Area 396,531 m² · Area code 3120173 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,102.2M▲ +1.8% YoY
Stores25▼ -3.8% YoY
Sales per store₩44.1M▲ +5.9% YoY

Reading this area Stores fell 3.8% from a year earlier while estimated sales held at +1.8%, so sales per store rose 5.9%. (vs a year earlier: Sales→ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +189.2%
Stores▼ -21.9%
Sales per store▲ +270.2%
Market size
Estimated sales (quarter)
₩1,102.2M
vs 2024Q4
+1.8%
Estimated transactions
8,402
Per-store economics
Estimated sales per store
₩44.1M
vs a year ago
+5.9%
Per transaction
₩131K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩278.8M – ₩1,141.7M
20212022202320242025
₩381.1M₩1,102.2M
Stores25 – 32
20212022202320242025
3225
Sales per store₩9.3M – ₩44.1M
20212022202320242025
₩11.9M₩44.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.8%, stores YoY -3.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
25
vs a year ago
-3.8%
Franchise share
0% (0/25)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩818.6M₩1,102.2M
Stores 2024 Q1 → 2025 Q4
2725
Sales per store 2024 Q1 → 2025 Q4
₩30.3M₩44.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0633%
  • 06–110%
  • 11–140%
  • 14–171%
  • 17–2113%
  • 21–2453%
Age
  • 10s0%
  • 20s3%
  • 30s12%
  • 40s29%
  • 50s32%
  • 60+24%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon11%
  • Tue17%
  • Wed17%
  • Thu19%
  • Fri18%
  • Sat15%
  • Sun4%
Gender
  • Male88%
  • Female12%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,102.2M+1.8%25-3.8%₩44.1M+5.9%000%Sales→ · Stores↓ · Per store↑
2025Q3₩907.5M+4.4%25-7.4%₩36.3M+12.7%000%Sales↑ · Stores↓ · Per store↑
2025Q2₩942.2M+19.7%25-7.4%₩37.7M+29.3%010%Sales↑ · Stores↓ · Per store↑
2025Q1₩826.5M+1.0%26-3.7%₩31.8M+4.9%000%Sales→ · Stores↓ · Per store↑
2024Q4₩1,082.6M-5.0%260.0%₩41.6M-5.0%010%Sales↓ · Stores→ · Per store↓
2024Q3₩869.3M-7.5%27+3.8%₩32.2M-10.9%000%Sales↓ · Stores↑ · Per store↓
2024Q2₩787.1M-15.5%270.0%₩29.2M-15.5%220%Sales↓ · Stores→ · Per store↓
2024Q1₩818.6M-16.6%27-3.6%₩30.3M-13.5%100%Sales↓ · Stores↓ · Per store↓
2023Q4₩1,139M-0.2%26-10.3%₩43.8M+11.3%110%Sales→ · Stores↓ · Per store↑
2023Q3₩939.8M-14.7%26-13.3%₩36.1M-1.6%120%Sales↓ · Stores↓ · Per store→
2023Q2₩931.6M-14.5%27-6.9%₩34.5M-8.2%120%Sales↓ · Stores↓ · Per store↓
2023Q1₩981.2M+166.0%28-6.7%₩35M+185.0%120%Sales↑ · Stores↓ · Per store↑
2022Q4₩1,141.7M+31.6%29-3.3%₩39.4M+36.1%010%Sales↑ · Stores↓ · Per store↑
2022Q3₩1,101.7M+295.2%300.0%₩36.7M+295.2%100%Sales↑ · Stores→ · Per store↑
2022Q2₩1,089.6M+120.8%29-3.3%₩37.6M+128.4%120%Sales↑ · Stores↓ · Per store↑
2022Q1₩368.8M-3.2%30-6.3%₩12.3M+3.2%000%Sales↓ · Stores↓ · Per store↑
2021Q4₩867.5M30₩28.9M110%
2021Q3₩278.8M30₩9.3M000%
2021Q2₩493.5M30₩16.5M020%
2021Q1₩381.1M32₩11.9M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.