SEOUL COMMERCIAL AREA

잠실새내역(신천) Developed area

Songpa-gu (송파구) 잠실본동· Area 238,047 m² · Area code 3120225 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩8.1M▼ -9.2% YoY
Stores8▼ -11.1% YoY
Sales per store₩1M▲ +2.2% YoY

Reading this area Estimated sales fell 9.2% from a year earlier and stores fell 11.1%. Sales per store are about the same at +2.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -19.1%
Stores▼ -27.3%
Sales per store▲ +11.2%
Market size
Estimated sales (quarter)
₩8.1M
vs 2024Q4
-9.2%
Estimated transactions
429
Per-store economics
Estimated sales per store
₩1M
vs a year ago
+2.2%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7.1M – ₩21.6M
20212022202320242025
₩10M₩8.1M
Stores8 – 13
20212022202320242025
118
Sales per store₩720K – ₩1.9M
20212022202320242025
₩906K₩1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.2%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩14.5M₩8.1M
Stores 2024 Q1 → 2025 Q4
108
Sales per store 2024 Q1 → 2025 Q4
₩1.4M₩1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1456%
  • 14–1722%
  • 17–2121%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s33%
  • 40s8%
  • 50s38%
  • 60+20%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon24%
  • Tue19%
  • Wed12%
  • Thu12%
  • Fri16%
  • Sat13%
  • Sun4%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8.1M-9.2%8-11.1%₩1M+2.2%000%Shrinking
2025Q3₩7.1M-21.1%8-20.0%₩884K-1.3%010%Shrinking
2025Q2₩9M-1.1%9-10.0%₩995K+9.9%000%Possible recovery
2025Q1₩9.9M-31.7%9-10.0%₩1.1M-24.1%000%Shrinking
2024Q4₩8.9M-40.9%9-18.2%₩986K-27.7%010%Shrinking
2024Q3₩9M-41.2%10-9.1%₩896K-35.3%000%Shrinking
2024Q2₩9M-42.4%10-16.7%₩905K-30.8%000%Shrinking
2024Q1₩14.5M+20.9%10-23.1%₩1.4M+57.2%010%Mixed
2023Q4₩15M+23.6%11-8.3%₩1.4M+34.8%000%Mixed
2023Q3₩15.2M+56.6%11-8.3%₩1.4M+70.8%010%Mixed
2023Q2₩15.7M-27.2%120.0%₩1.3M-27.2%010%Mixed
2023Q1₩12M-41.6%13+18.2%₩921K-50.6%100%Possible crowding
2022Q4₩12.1M-26.6%12+9.1%₩1M-32.7%000%Possible crowding
2022Q3₩9.7M+22.9%12+9.1%₩811K+12.6%000%Growing
2022Q2₩21.6M+50.3%120.0%₩1.8M+50.3%100%Growing
2022Q1₩20.5M+106.0%110.0%₩1.9M+106.0%000%Growing
2021Q4₩16.5M11₩1.5M000%
2021Q3₩7.9M11₩720K010%
2021Q2₩14.3M12₩1.2M100%
2021Q1₩10M11₩906K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.