SEOUL COMMERCIAL AREA

통인시장 전통시장

종로구청운효자동· Area 38,280 m² · Area code 3130001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩229.4M▼ -34.5% YoY
Stores10▼ -9.1% YoY
Sales per store₩22.9M▼ -27.9% YoY

Reading this area Estimated sales fell 34.5% from a year earlier and stores fell 9.1%. Sales per store are down 27.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +20.6%
Stores▲ +66.7%
Sales per store▼ -27.6%
Market size
Estimated sales (quarter)
₩229.4M
vs 2024Q4
-34.5%
Estimated transactions
2,876
Per-store economics
Estimated sales per store
₩22.9M
vs a year ago
-27.9%
Per transaction
₩80K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩153.6M – ₩350.1M
20212022202320242025
₩190.2M₩229.4M
Stores5 – 12
20212022202320242025
610
Sales per store₩19M – ₩54.7M
20212022202320242025
₩31.7M₩22.9M
Openings0 – 3
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -34.5%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-9.1%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩209.4M₩229.4M
Stores 2024 Q1 → 2025 Q4
1110
Sales per store 2024 Q1 → 2025 Q4
₩19M₩22.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1424%
  • 14–1712%
  • 17–2145%
  • 21–2419%
Age
  • 10s1%
  • 20s32%
  • 30s34%
  • 40s15%
  • 50s10%
  • 60+8%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon8%
  • Tue13%
  • Wed14%
  • Thu15%
  • Fri11%
  • Sat21%
  • Sun18%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩229.4M-34.5%10-9.1%₩22.9M-27.9%000%Shrinking
2025Q3₩211.7M-11.5%10-9.1%₩21.2M-2.6%010%Shrinking
2025Q2₩246.5M-4.8%11-8.3%₩22.4M+3.8%000%Shrinking
2025Q1₩221.3M+5.7%110.0%₩20.1M+5.7%000%Growing
2024Q4₩350.1M+55.4%11+37.5%₩31.8M+13.0%000%Growing
2024Q3₩239.2M+45.4%11+57.1%₩21.7M-7.5%010%Competition inflow
2024Q2₩259M+68.6%12+100.0%₩21.6M-15.7%100%Competition inflow
2024Q1₩209.4M+15.5%11+83.3%₩19M-37.0%300%Competition inflow
2023Q4₩225.3M-12.5%8+33.3%₩28.2M-34.3%100%Possible crowding
2023Q3₩164.5M-7.2%7+16.7%₩23.5M-20.5%100%Possible crowding
2023Q2₩153.6M-14.1%6+20.0%₩25.6M-28.4%000%Possible crowding
2023Q1₩181.2M+4.7%6+20.0%₩30.2M-12.8%000%Competition inflow
2022Q4₩257.4M-5.9%6+20.0%₩42.9M-21.6%000%Possible crowding
2022Q3₩177.3M+12.3%6+20.0%₩29.6M-6.4%100%Competition inflow
2022Q2₩178.8M-13.5%5-16.7%₩35.8M+3.8%000%Shrinking
2022Q1₩173.2M-9.0%5-16.7%₩34.6M+9.2%000%Shrinking
2021Q4₩273.5M5₩54.7M000%
2021Q3₩157.8M5₩31.6M010%
2021Q2₩206.7M6₩34.5M000%
2021Q1₩190.2M6₩31.7M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.