SEOUL COMMERCIAL AREA

통인시장 Traditional market

Jongno-gu (종로구) 청운효자동· Area 38,280 m² · Area code 3130001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)₩206.7M▼ -35.8% YoY
Stores5±0.0% YoY
Sales per store₩41.3M▼ -35.8% YoY

Reading this area Against a year earlier, estimated sales -35.8%, stores 0.0% and sales per store -35.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +118.9%
Stores▼ -16.7%
Sales per store▲ +162.7%
Market size
Estimated sales (quarter)
₩206.7M
vs 2024Q4
-35.8%
Estimated transactions
9,042
Per-store economics
Estimated sales per store
₩41.3M
vs a year ago
-35.8%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩64.5M – ₩322.1M
20212022202320242025
₩94.4M₩206.7M
Stores5 – 6
20212022202320242025
65
Sales per store₩12.9M – ₩64.4M
20212022202320242025
₩15.7M₩41.3M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -35.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩90.3M₩206.7M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩18.1M₩41.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1432%
  • 14–1738%
  • 17–2110%
  • 21–240%
Age
  • 10s0%
  • 20s27%
  • 30s14%
  • 40s16%
  • 50s12%
  • 60+31%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon14%
  • Tue14%
  • Wed42%
  • Thu12%
  • Fri11%
  • Sat6%
  • Sun0%
Gender
  • Male81%
  • Female19%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩206.7M-35.8%50.0%₩41.3M-35.8%000%Mixed
2025Q3₩132.1M-13.9%50.0%₩26.4M-13.9%000%Mixed
2025Q2₩147.6M-34.6%50.0%₩29.5M-34.6%000%Mixed
2025Q1₩64.5M-28.6%50.0%₩12.9M-28.6%000%Mixed
2024Q4₩322.1M+193.4%50.0%₩64.4M+193.4%000%Growing
2024Q3₩153.4M+61.6%5-16.7%₩30.7M+93.9%000%Mixed
2024Q2₩225.5M+70.4%5-16.7%₩45.1M+104.5%000%Mixed
2024Q1₩90.3M+12.0%5-16.7%₩18.1M+34.4%000%Mixed
2023Q4₩109.8M-36.7%5-16.7%₩22M-24.1%010%Shrinking
2023Q3₩95M-45.4%60.0%₩15.8M-45.4%000%Mixed
2023Q2₩132.4M-33.6%60.0%₩22.1M-33.6%000%Mixed
2023Q1₩80.6M-48.6%60.0%₩13.4M-48.6%000%Mixed
2022Q4₩173.5M+14.9%60.0%₩28.9M+14.9%000%Growing
2022Q3₩173.9M+66.5%60.0%₩29M+66.5%000%Growing
2022Q2₩199.3M+84.6%60.0%₩33.2M+84.6%000%Growing
2022Q1₩156.8M+66.1%60.0%₩26.1M+66.1%000%Growing
2021Q4₩151M6₩25.2M000%
2021Q3₩104.5M6₩17.4M000%
2021Q2₩108M6₩18M000%
2021Q1₩94.4M6₩15.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.