SEOUL COMMERCIAL AREA

통인시장 Traditional market

Jongno-gu (종로구) 청운효자동· Area 38,280 m² · Area code 3130001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

수산물판매 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2▼ -50.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q3
Estimated sales▼ -38.1%
Stores▼ -25.0%
Sales per store▼ -17.4%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩39.2M – ₩111.8M
20212022202320242025
₩63.2M
Stores2 – 4
20212022202320242025
42
Sales per store₩12M – ₩27.9M
20212022202320242025
₩15.8M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-50.0%
Franchise share
0% (0/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (50%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩90.8M
Stores 2024 Q1 → 2025 Q4
42
Sales per store 2024 Q1 → 2025 Q4
₩22.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1428%
  • 14–1735%
  • 17–2118%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s5%
  • 40s12%
  • 50s22%
  • 60+61%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon23%
  • Tue23%
  • Wed8%
  • Thu14%
  • Fri14%
  • Sat13%
  • Sun6%
Gender
  • Male23%
  • Female77%

Each split's share of estimated sales in 2025 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q42-50.0%010%
2025Q3₩39.2M-18.4%3-25.0%₩13.1M+8.7%000%Sales↓ · Stores↓ · Per store↑
2025Q2₩50.9M-1.9%3-25.0%₩17M+30.8%000%Sales→ · Stores↓ · Per store↑
2025Q1₩55.9M-38.4%3-25.0%₩18.6M-17.9%010%Sales↓ · Stores↓ · Per store↓
2024Q4₩81.5M+2.9%40.0%₩20.4M+2.9%000%Sales→ · Stores→ · Per store→
2024Q3₩48M-15.0%40.0%₩12M-15.0%000%Sales↓ · Stores→ · Per store↓
2024Q2₩51.9M+1.6%40.0%₩13M+1.6%000%Sales→ · Stores→ · Per store→
2024Q1₩90.8M-4.5%40.0%₩22.7M-4.5%000%Sales↓ · Stores→ · Per store↓
2023Q4₩79.3M-4.6%40.0%₩19.8M-4.6%000%Sales↓ · Stores→ · Per store↓
2023Q3₩56.5M+12.2%40.0%₩14.1M+12.2%000%Sales↑ · Stores→ · Per store↑
2023Q2₩51M-20.3%40.0%₩12.8M-20.3%000%Sales↓ · Stores→ · Per store↓
2023Q1₩95.1M-14.9%40.0%₩23.8M-14.9%000%Sales↓ · Stores→ · Per store↓
2022Q4₩83M-8.2%40.0%₩20.8M-8.2%000%Sales↓ · Stores→ · Per store↓
2022Q3₩50.3M-32.4%40.0%₩12.6M-32.4%000%Sales↓ · Stores→ · Per store↓
2022Q2₩64M+30.5%40.0%₩16M+30.5%000%Sales↑ · Stores→ · Per store↑
2022Q1₩111.8M+76.7%40.0%₩27.9M+76.7%000%Sales↑ · Stores→ · Per store↑
2021Q4₩90.5M4₩22.6M000%
2021Q3₩74.4M4₩18.6M000%
2021Q2₩49M4₩12.3M000%
2021Q1₩63.2M4₩15.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.