SEOUL COMMERCIAL AREA

인현시장 Traditional market

Jung-gu (중구) 광희동· Area 19,722 m² · Area code 3130032 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,629.5M▼ -7.9% YoY
Stores16▼ -11.1% YoY
Sales per store₩101.8M▲ +3.6% YoY

Reading this area Estimated sales fell 7.9% from a year earlier and stores fell 11.1%. Sales per store are up 3.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +107.3%
Stores▲ +6.7%
Sales per store▲ +94.4%
Market size
Estimated sales (quarter)
₩1,629.5M
vs 2024Q4
-7.9%
Estimated transactions
54,754
Per-store economics
Estimated sales per store
₩101.8M
vs a year ago
+3.6%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩716.4M – ₩1,806.3M
20212022202320242025
₩786M₩1,629.5M
Stores15 – 19
20212022202320242025
1516
Sales per store₩47.8M – ₩101.8M
20212022202320242025
₩52.4M₩101.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share5% – 19%
20212022202320242025
7%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.9%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
-11.1%
Franchise share
19% (3/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,655.6M₩1,629.5M
Stores 2024 Q1 → 2025 Q4
1716
Sales per store 2024 Q1 → 2025 Q4
₩97.4M₩101.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–110%
  • 11–143%
  • 14–172%
  • 17–2139%
  • 21–2447%
Age
  • 10s0%
  • 20s19%
  • 30s28%
  • 40s21%
  • 50s22%
  • 60+11%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon12%
  • Tue17%
  • Wed16%
  • Thu16%
  • Fri21%
  • Sat16%
  • Sun2%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,629.5M-7.9%16-11.1%₩101.8M+3.6%0019%Shrinking
2025Q3₩1,622.2M-0.8%16-11.1%₩101.4M+11.6%0219%Possible recovery
2025Q2₩1,806.3M+0.8%180.0%₩100.4M+0.8%0017%Mixed
2025Q1₩1,604.2M-3.1%18+5.9%₩89.1M-8.5%0017%Possible crowding
2024Q4₩1,770M+13.1%180.0%₩98.3M+13.1%0017%Growing
2024Q3₩1,634.8M+25.6%18-5.3%₩90.8M+32.6%0017%Mixed
2024Q2₩1,791.2M+29.1%180.0%₩99.5M+29.1%1017%Growing
2024Q1₩1,655.6M+18.8%17-5.6%₩97.4M+25.8%0118%Mixed
2023Q4₩1,565.2M+16.9%18+12.5%₩87M+3.9%2117%Growing
2023Q3₩1,301.1M-2.7%19+18.8%₩68.5M-18.1%215%Possible crowding
2023Q2₩1,387.1M+1.9%18+12.5%₩77.1M-9.4%006%Possible crowding
2023Q1₩1,393.2M+72.9%18+20.0%₩77.4M+44.1%206%Growing
2022Q4₩1,339M+22.3%16+6.7%₩83.7M+14.7%006%Growing
2022Q3₩1,337.6M+86.7%16+6.7%₩83.6M+75.0%006%Growing
2022Q2₩1,360.9M+31.0%16+6.7%₩85.1M+22.8%106%Growing
2022Q1₩805.8M+2.5%150.0%₩53.7M+2.5%007%Mixed
2021Q4₩1,094.7M15₩73M007%
2021Q3₩716.4M15₩47.8M007%
2021Q2₩1,038.7M15₩69.2M007%
2021Q1₩786M15₩52.4M007%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.