SEOUL COMMERCIAL AREA

인현시장 전통시장

중구광희동· Area 19,722 m² · Area code 3130032 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩29.6M▲ +84.0% YoY
Stores8±0.0% YoY
Sales per store₩3.7M▲ +84.0% YoY

Reading this area Estimated sales rose 84.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 84.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +142.6%
Stores▲ +60.0%
Sales per store▲ +51.6%
Market size
Estimated sales (quarter)
₩29.6M
vs 2024Q4
+84.0%
Estimated transactions
4,001
Per-store economics
Estimated sales per store
₩3.7M
vs a year ago
+84.0%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12.2M – ₩33.9M
20212022202320242025
₩12.2M₩29.6M
Stores5 – 9
20212022202320242025
58
Sales per store₩1.7M – ₩4.2M
20212022202320242025
₩2.4M₩3.7M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +84.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩18.8M₩29.6M
Stores 2024 Q1 → 2025 Q4
98
Sales per store 2024 Q1 → 2025 Q4
₩2.1M₩3.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1440%
  • 14–1728%
  • 17–2121%
  • 21–240%
Age
  • 10s1%
  • 20s13%
  • 30s24%
  • 40s19%
  • 50s28%
  • 60+15%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon9%
  • Tue14%
  • Wed17%
  • Thu16%
  • Fri10%
  • Sat17%
  • Sun17%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩29.6M+84.0%80.0%₩3.7M+84.0%000%Growing
2025Q3₩30.5M+82.9%8-11.1%₩3.8M+105.8%000%Mixed
2025Q2₩24.4M-28.1%8-11.1%₩3M-19.1%000%Shrinking
2025Q1₩22.8M+21.6%8-11.1%₩2.9M+36.8%110%Mixed
2024Q4₩16.1M+15.4%80.0%₩2M+15.4%010%Growing
2024Q3₩16.7M-8.3%9+12.5%₩1.9M-18.5%000%Possible crowding
2024Q2₩33.9M+49.9%9+12.5%₩3.8M+33.2%000%Growing
2024Q1₩18.8M-8.6%9+28.6%₩2.1M-28.9%100%Possible crowding
2023Q4₩14M-27.7%8+14.3%₩1.7M-36.7%000%Possible crowding
2023Q3₩18.2M+1.3%8+14.3%₩2.3M-11.4%000%Possible crowding
2023Q2₩22.6M+28.5%8+14.3%₩2.8M+12.4%100%Growing
2023Q1₩20.5M-2.2%70.0%₩2.9M-2.2%000%Mixed
2022Q4₩19.3M-8.0%70.0%₩2.8M-8.0%000%Mixed
2022Q3₩18M-14.5%7+40.0%₩2.6M-38.9%000%Possible crowding
2022Q2₩17.6M-16.1%7+40.0%₩2.5M-40.1%000%Possible crowding
2022Q1₩21M+71.9%7+40.0%₩3M+22.8%000%Growing
2021Q4₩21M7₩3M200%
2021Q3₩21M5₩4.2M000%
2021Q2₩21M5₩4.2M000%
2021Q1₩12.2M5₩2.4M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.