SEOUL COMMERCIAL AREA

방산종합시장(방산시장) 전통시장

중구을지로동· Area 99,727 m² · Area code 3130035 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,862.7M▲ +3.0% YoY
Stores51▲ +6.3% YoY
Sales per store₩115M▼ -3.0% YoY

Reading this area Estimated sales rose 3.0% from a year earlier, but stores rose 6.3%. The market grew, yet stores grew faster, so sales per store fell 3.0%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +53.3%
Stores▲ +15.9%
Sales per store▲ +32.3%
Market size
Estimated sales (quarter)
₩5,862.7M
vs 2024Q4
+3.0%
Estimated transactions
111,803
Per-store economics
Estimated sales per store
₩115M
vs a year ago
-3.0%
Per transaction
₩52K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,823.4M – ₩6,028.7M
20212022202320242025
₩3,823.4M₩5,862.7M
Stores39 – 51
20212022202320242025
4451
Sales per store₩86.9M – ₩145.3M
20212022202320242025
₩86.9M₩115M
Openings0 – 5
20212022202320242025
14
Closings0 – 3
20212022202320242025
02
Franchise share2% – 7%
20212022202320242025
2%4%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.0%, stores YoY +6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
51
vs a year ago
+6.3%
Franchise share
4% (2/51)
Movement
Openings (rate)
4 (8%)
Closings (rate)
2 (4%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩5,657.3M₩5,862.7M
Stores 2024 Q1 → 2025 Q4
3951
Sales per store 2024 Q1 → 2025 Q4
₩145.1M₩115M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–112%
  • 11–1440%
  • 14–1715%
  • 17–2137%
  • 21–243%
Age
  • 10s0%
  • 20s7%
  • 30s15%
  • 40s17%
  • 50s22%
  • 60+40%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon10%
  • Tue15%
  • Wed17%
  • Thu16%
  • Fri18%
  • Sat14%
  • Sun10%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5,862.7M+3.0%51+6.3%₩115M-3.0%424%Competition inflow
2025Q3₩4,806.2M-14.8%49+8.9%₩98.1M-21.8%234%Possible crowding
2025Q2₩5,922.5M+1.0%50+22.0%₩118.5M-17.2%214%Possible crowding
2025Q1₩5,482.1M-3.1%48+23.1%₩114.2M-21.3%006%Possible crowding
2024Q4₩5,689.8M-3.2%48+17.1%₩118.5M-17.3%416%Possible crowding
2024Q3₩5,641.7M-5.3%45+9.8%₩125.4M-13.7%507%Possible crowding
2024Q2₩5,865.5M+0.2%410.0%₩143.1M+0.2%205%Mixed
2024Q1₩5,657.3M-3.5%39-4.9%₩145.1M+1.4%125%Shrinking
2023Q4₩5,875M+0.3%41-4.7%₩143.3M+5.2%112%Possible recovery
2023Q3₩5,956.8M+2.7%41-4.7%₩145.3M+7.7%002%Possible recovery
2023Q2₩5,853.8M-2.9%41-4.7%₩142.8M+1.8%002%Mixed
2023Q1₩5,863.8M+33.4%41-4.7%₩143M+39.9%022%Mixed
2022Q4₩5,856.5M+18.0%43+2.4%₩136.2M+15.3%222%Growing
2022Q3₩5,799M+28.8%43+4.9%₩134.9M+22.8%002%Growing
2022Q2₩6,028.7M+27.7%43-2.3%₩140.2M+30.7%112%Growing
2022Q1₩4,394.8M+14.9%43-2.3%₩102.2M+17.6%212%Growing
2021Q4₩4,962.1M42₩118.1M102%
2021Q3₩4,504M41₩109.9M032%
2021Q2₩4,719.5M44₩107.3M112%
2021Q1₩3,823.4M44₩86.9M102%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.