SEOUL COMMERCIAL AREA

무학봉상점가 Traditional market

Seongdong-gu (성동구) 왕십리2동· Area 69,338 m² · Area code 3130065 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩193.4M▼ -30.7% YoY
Stores5▲ +25.0% YoY
Sales per store₩38.7M▼ -44.6% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-30.7%), so sales per store fell 44.6%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -15.0%
Stores▲ +25.0%
Sales per store▼ -32.0%
Market size
Estimated sales (quarter)
₩193.4M
vs 2024Q4
-30.7%
Estimated transactions
453
Per-store economics
Estimated sales per store
₩38.7M
vs a year ago
-44.6%
Per transaction
₩427K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩193.4M – ₩518.4M
20212022202320242025
₩227.6M₩193.4M
Stores4 – 5
20212022202320242025
45
Sales per store₩38.7M – ₩129.6M
20212022202320242025
₩56.9M₩38.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -30.7%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩413M₩193.4M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩103.2M₩38.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–141%
  • 14–1724%
  • 17–2170%
  • 21–245%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s29%
  • 50s59%
  • 60+12%
Weekday / weekend
  • Weekday98%
  • Weekend2%
Day of week
  • Mon27%
  • Tue12%
  • Wed28%
  • Thu23%
  • Fri9%
  • Sat2%
  • Sun0%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩193.4M-30.7%5+25.0%₩38.7M-44.6%000%Sales↓ · Stores↑ · Per store↓
2025Q3₩283.6M-22.2%5+25.0%₩56.7M-37.7%000%Sales↓ · Stores↑ · Per store↓
2025Q2₩291.4M-33.1%5+25.0%₩58.3M-46.5%000%Sales↓ · Stores↑ · Per store↓
2025Q1₩253.8M-38.5%5+25.0%₩50.8M-50.8%100%Sales↓ · Stores↑ · Per store↓
2024Q4₩279.3M-29.7%40.0%₩69.8M-29.7%000%Sales↓ · Stores→ · Per store↓
2024Q3₩364.3M-13.2%40.0%₩91.1M-13.2%000%Sales↓ · Stores→ · Per store↓
2024Q2₩435.9M-15.9%40.0%₩109M-15.9%110%Sales↓ · Stores→ · Per store↓
2024Q1₩413M-5.0%40.0%₩103.2M-5.0%000%Sales↓ · Stores→ · Per store↓
2023Q4₩397.3M-7.7%40.0%₩99.3M-7.7%000%Sales↓ · Stores→ · Per store↓
2023Q3₩419.5M-12.0%40.0%₩104.9M-12.0%000%Sales↓ · Stores→ · Per store↓
2023Q2₩518.4M+52.1%40.0%₩129.6M+52.1%000%Sales↑ · Stores→ · Per store↑
2023Q1₩434.6M+48.2%40.0%₩108.7M+48.2%000%Sales↑ · Stores→ · Per store↑
2022Q4₩430.6M+30.1%40.0%₩107.6M+30.1%000%Sales↑ · Stores→ · Per store↑
2022Q3₩476.9M+100.0%40.0%₩119.2M+100.0%000%Sales↑ · Stores→ · Per store↑
2022Q2₩340.8M+2.2%40.0%₩85.2M+2.2%000%Sales→ · Stores→ · Per store→
2022Q1₩293.2M+28.9%40.0%₩73.3M+28.9%000%Sales↑ · Stores→ · Per store↑
2021Q4₩331M4₩82.7M000%
2021Q3₩238.5M4₩59.6M000%
2021Q2₩333.6M4₩83.4M000%
2021Q1₩227.6M4₩56.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.