SEOUL COMMERCIAL AREA

무학봉상점가 Traditional market

Seongdong-gu (성동구) 왕십리2동· Area 69,338 m² · Area code 3130065 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩585.5M▲ +7.3% YoY
Stores3±0.0% YoY
Sales per store₩195.2M▲ +7.3% YoY

Reading this area Estimated sales rose 7.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 7.3%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +29.3%
Stores±0.0%
Sales per store▲ +29.3%
Market size
Estimated sales (quarter)
₩585.5M
vs 2024Q4
+7.3%
Estimated transactions
24,226
Per-store economics
Estimated sales per store
₩195.2M
vs a year ago
+7.3%
Per transaction
₩24K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩443.4M – ₩638M
20212022202320242025
₩452.9M₩585.5M
Stores3 – 3
20212022202320242025
33
Sales per store₩147.8M – ₩212.7M
20212022202320242025
₩151M₩195.2M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩471.8M₩585.5M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩157.3M₩195.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1134%
  • 11–1437%
  • 14–1727%
  • 17–212%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s10%
  • 40s13%
  • 50s26%
  • 60+44%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon18%
  • Tue17%
  • Wed14%
  • Thu12%
  • Fri21%
  • Sat18%
  • Sun0%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩585.5M+7.3%30.0%₩195.2M+7.3%000%Sales↑ · Stores→ · Per store↑
2025Q3₩486.1M-1.4%30.0%₩162M-1.4%000%Sales→ · Stores→ · Per store→
2025Q2₩481.8M-0.3%30.0%₩160.6M-0.3%000%Sales→ · Stores→ · Per store→
2025Q1₩508.5M+7.8%30.0%₩169.5M+7.8%000%Sales↑ · Stores→ · Per store↑
2024Q4₩545.5M-13.4%30.0%₩181.8M-13.4%000%Sales↓ · Stores→ · Per store↓
2024Q3₩493.1M-8.9%30.0%₩164.4M-8.9%000%Sales↓ · Stores→ · Per store↓
2024Q2₩483M+0.1%30.0%₩161M+0.1%000%Sales→ · Stores→ · Per store→
2024Q1₩471.8M-1.4%30.0%₩157.3M-1.4%000%Sales→ · Stores→ · Per store→
2023Q4₩629.6M-1.3%30.0%₩209.9M-1.3%000%Sales→ · Stores→ · Per store→
2023Q3₩541.5M+8.5%30.0%₩180.5M+8.5%000%Sales↑ · Stores→ · Per store↑
2023Q2₩482.6M-6.0%30.0%₩160.9M-6.0%000%Sales↓ · Stores→ · Per store↓
2023Q1₩478.5M+7.9%30.0%₩159.5M+7.9%000%Sales↑ · Stores→ · Per store↑
2022Q4₩638M+15.3%30.0%₩212.7M+15.3%000%Sales↑ · Stores→ · Per store↑
2022Q3₩498.9M-5.0%30.0%₩166.3M-5.0%000%Sales↓ · Stores→ · Per store↓
2022Q2₩513.4M+3.0%30.0%₩171.1M+3.0%000%Sales→ · Stores→ · Per store→
2022Q1₩443.4M-2.1%30.0%₩147.8M-2.1%000%Sales→ · Stores→ · Per store→
2021Q4₩553.4M3₩184.5M000%
2021Q3₩525.1M3₩175M000%
2021Q2₩498.5M3₩166.2M000%
2021Q1₩452.9M3₩151M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.