SEOUL COMMERCIAL AREA

뚝도시장 Traditional market

Seongdong-gu (성동구) 성수2가1동· Area 21,456 m² · Area code 3130073 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩126M▲ +121.3% YoY
Stores5▼ -16.7% YoY
Sales per store₩25.2M▲ +165.6% YoY

Reading this area Against a year earlier, estimated sales +121.3%, stores -16.7% and sales per store +165.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2022 Q4 → 2025 Q4
Estimated sales▲ +1475.2%
Stores▲ +66.7%
Sales per store▲ +845.1%
Market size
Estimated sales (quarter)
₩126M
vs 2024Q4
+121.3%
Estimated transactions
2,115
Per-store economics
Estimated sales per store
₩25.2M
vs a year ago
+165.6%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8M – ₩127.6M
20212022202320242025
₩126M
Stores2 – 6
20212022202320242025
25
Sales per store₩2.7M – ₩25.5M
20212022202320242025
₩25.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +121.3%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩126M
Stores 2024 Q1 → 2025 Q4
35
Sales per store 2024 Q1 → 2025 Q4
₩25.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2115%
  • 21–2474%
Age
  • 10s3%
  • 20s47%
  • 30s41%
  • 40s4%
  • 50s2%
  • 60+2%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon10%
  • Tue0%
  • Wed12%
  • Thu16%
  • Fri19%
  • Sat28%
  • Sun15%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩126M+121.3%5-16.7%₩25.2M+165.6%000%Mixed
2025Q3₩127.6M50.0%₩25.5M000%
2025Q2₩111.7M5+25.0%₩22.3M000%
2025Q1₩70.7M5+66.7%₩14.1M010%
2024Q4₩56.9M6+100.0%₩9.5M100%
2024Q35+66.7%100%
2024Q24+100.0%100%
2024Q130.0%000%
2023Q430.0%000%
2023Q33+50.0%210%
2023Q220.0%010%
2023Q1₩24M3+50.0%₩8M000%
2022Q4₩8M3+50.0%₩2.7M100%
2022Q320.0%000%
2022Q220.0%000%
2022Q120.0%000%
2021Q42000%
2021Q32000%
2021Q22000%
2021Q12000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.