SEOUL COMMERCIAL AREA

뚝도시장 Traditional market

Seongdong-gu (성동구) 성수2가1동· Area 21,456 m² · Area code 3130073 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩459.2M▲ +25.5% YoY
Stores12▲ +20.0% YoY
Sales per store₩38.3M▲ +4.6% YoY

Reading this area Estimated sales rose 25.5% from a year earlier while stores were up 20.0%, so sales per store also rose 4.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +67.1%
Stores±0.0%
Sales per store▲ +67.1%
Market size
Estimated sales (quarter)
₩459.2M
vs 2024Q4
+25.5%
Estimated transactions
14,146
Per-store economics
Estimated sales per store
₩38.3M
vs a year ago
+4.6%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩202.4M – ₩487.5M
20212022202320242025
₩274.8M₩459.2M
Stores8 – 12
20212022202320242025
1212
Sales per store₩19.1M – ₩54.5M
20212022202320242025
₩22.9M₩38.3M
Openings0 – 2
20212022202320242025
21
Closings0 – 2
20212022202320242025
00
Franchise share0% – 13%
20212022202320242025
8%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +25.5%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+20.0%
Franchise share
0% (0/12)
Movement
Openings (rate)
1 (8%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩446M₩459.2M
Stores 2024 Q1 → 2025 Q4
1012
Sales per store 2024 Q1 → 2025 Q4
₩44.6M₩38.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1418%
  • 14–1716%
  • 17–2155%
  • 21–2411%
Age
  • 10s1%
  • 20s38%
  • 30s29%
  • 40s11%
  • 50s15%
  • 60+7%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon11%
  • Tue18%
  • Wed16%
  • Thu17%
  • Fri18%
  • Sat20%
  • Sun1%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩459.2M+25.5%12+20.0%₩38.3M+4.6%100%Growing
2025Q3₩209.6M-1.8%11+10.0%₩19.1M-10.7%100%Possible crowding
2025Q2₩304.1M-37.6%10-9.1%₩30.4M-31.4%000%Shrinking
2025Q1₩318M-28.7%100.0%₩31.8M-28.7%000%Mixed
2024Q4₩365.9M-8.8%100.0%₩36.6M-8.8%000%Mixed
2024Q3₩213.3M-19.2%100.0%₩21.3M-19.2%120%Mixed
2024Q2₩487.5M+11.8%11+37.5%₩44.3M-18.7%100%Competition inflow
2024Q1₩446M+25.0%10+25.0%₩44.6M-0.0%000%Mixed
2023Q4₩401.1M+21.8%100.0%₩40.1M+21.8%010%Growing
2023Q3₩264M-3.0%100.0%₩26.4M-3.0%2010%Mixed
2023Q2₩436M+40.7%8-20.0%₩54.5M+75.9%0013%Mixed
2023Q1₩356.9M+68.5%8-11.1%₩44.6M+89.5%0213%Mixed
2022Q4₩329.3M+46.6%10+11.1%₩32.9M+32.0%0010%Growing
2022Q3₩272.3M+34.5%100.0%₩27.2M+34.5%0010%Growing
2022Q2₩309.8M+1.4%100.0%₩31M+1.4%1010%Mixed
2022Q1₩211.9M-22.9%9-25.0%₩23.5M+2.8%0011%Shrinking
2021Q4₩224.6M9₩25M0111%
2021Q3₩202.4M10₩20.2M0010%
2021Q2₩305.4M10₩30.5M0210%
2021Q1₩274.8M12₩22.9M208%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.