SEOUL COMMERCIAL AREA

뚝도시장 전통시장

성동구성수2가1동· Area 21,456 m² · Area code 3130073 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩191.9M▼ -10.2% YoY
Stores6±0.0% YoY
Sales per store₩32M▼ -10.2% YoY

Reading this area Against a year earlier, estimated sales -10.2%, stores 0.0% and sales per store -10.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +53.8%
Stores▲ +50.0%
Sales per store▲ +2.5%
Market size
Estimated sales (quarter)
₩191.9M
vs 2024Q4
-10.2%
Estimated transactions
6,501
Per-store economics
Estimated sales per store
₩32M
vs a year ago
-10.2%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩124.8M – ₩229.7M
20212022202320242025
₩124.8M₩191.9M
Stores4 – 6
20212022202320242025
46
Sales per store₩27.7M – ₩41.8M
20212022202320242025
₩31.2M₩32M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share33% – 50%
20212022202320242025
50%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
33% (2/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩200.7M₩191.9M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩33.5M₩32M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–110%
  • 11–140%
  • 14–177%
  • 17–2148%
  • 21–2434%
Age
  • 10s0%
  • 20s10%
  • 30s25%
  • 40s19%
  • 50s29%
  • 60+18%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon9%
  • Tue15%
  • Wed16%
  • Thu12%
  • Fri19%
  • Sat19%
  • Sun10%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩191.9M-10.2%60.0%₩32M-10.2%0033%Mixed
2025Q3₩217.7M+8.6%60.0%₩36.3M+8.6%0033%Growing
2025Q2₩194.6M-11.3%60.0%₩32.4M-11.3%0033%Mixed
2025Q1₩190M-5.4%60.0%₩31.7M-5.4%0033%Mixed
2024Q4₩213.6M-7.0%60.0%₩35.6M-7.0%0033%Mixed
2024Q3₩200.5M+7.9%6+20.0%₩33.4M-10.1%0033%Competition inflow
2024Q2₩219.5M+6.4%60.0%₩36.6M+6.4%0033%Growing
2024Q1₩200.7M+16.5%60.0%₩33.5M+16.5%0033%Growing
2023Q4₩229.7M+19.4%60.0%₩38.3M+19.4%1033%Growing
2023Q3₩185.9M+0.5%5-16.7%₩37.2M+20.6%0140%Possible recovery
2023Q2₩206.3M-1.4%6+20.0%₩34.4M-17.8%0033%Possible crowding
2023Q1₩172.3M+19.6%6+20.0%₩28.7M-0.3%0033%Mixed
2022Q4₩192.4M+39.2%6+20.0%₩32.1M+16.0%0033%Growing
2022Q3₩185M+34.0%6+50.0%₩30.8M-10.7%1033%Competition inflow
2022Q2₩209.2M+56.0%5+25.0%₩41.8M+24.8%0040%Growing
2022Q1₩144.1M+15.5%5+25.0%₩28.8M-7.6%1140%Competition inflow
2021Q4₩138.3M5₩27.7M1040%
2021Q3₩138.1M4₩34.5M0050%
2021Q2₩134.1M4₩33.5M0050%
2021Q1₩124.8M4₩31.2M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.