SEOUL COMMERCIAL AREA

돈암시장(돈암제일시장) 전통시장

성북구삼선동· Area 20,332 m² · Area code 3130120 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,142.9M▲ +2.4% YoY
Stores38▲ +8.6% YoY
Sales per store₩56.4M▼ -5.7% YoY

Reading this area Stores rose 8.6% from a year earlier while estimated sales stayed about the same (+2.4%), so sales per store fell 5.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +82.0%
Stores▲ +35.7%
Sales per store▲ +34.1%
Market size
Estimated sales (quarter)
₩2,142.9M
vs 2024Q4
+2.4%
Estimated transactions
61,592
Per-store economics
Estimated sales per store
₩56.4M
vs a year ago
-5.7%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,177.4M – ₩2,142.9M
20212022202320242025
₩1,177.4M₩2,142.9M
Stores27 – 38
20212022202320242025
2838
Sales per store₩42M – ₩73M
20212022202320242025
₩42M₩56.4M
Openings0 – 4
20212022202320242025
12
Closings0 – 3
20212022202320242025
01
Franchise share4% – 11%
20212022202320242025
4%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.4%, stores YoY +8.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
38
vs a year ago
+8.6%
Franchise share
8% (3/38)
Movement
Openings (rate)
2 (5%)
Closings (rate)
1 (2%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,799.1M₩2,142.9M
Stores 2024 Q1 → 2025 Q4
3038
Sales per store 2024 Q1 → 2025 Q4
₩60M₩56.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–111%
  • 11–1413%
  • 14–1713%
  • 17–2155%
  • 21–2418%
Age
  • 10s0%
  • 20s9%
  • 30s16%
  • 40s18%
  • 50s28%
  • 60+28%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon10%
  • Tue13%
  • Wed15%
  • Thu13%
  • Fri17%
  • Sat18%
  • Sun13%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,142.9M+2.4%38+8.6%₩56.4M-5.7%218%Possible crowding
2025Q3₩2,131M+20.8%37+12.1%₩57.6M+7.7%418%Growing
2025Q2₩1,851.2M+3.4%34+13.3%₩54.4M-8.8%229%Competition inflow
2025Q1₩1,746.4M-2.9%35+16.7%₩49.9M-16.8%229%Possible crowding
2024Q4₩2,092.1M-1.6%35+16.7%₩59.8M-15.7%209%Possible crowding
2024Q3₩1,764.6M+3.7%33+6.5%₩53.5M-2.6%419%Mixed
2024Q2₩1,790.1M-1.5%300.0%₩59.7M-1.5%3310%Mixed
2024Q1₩1,799.1M-4.3%300.0%₩60M-4.3%1110%Mixed
2023Q4₩2,126.8M+0.5%30+3.4%₩70.9M-2.8%1210%Mixed
2023Q3₩1,701.3M-5.8%31+14.8%₩54.9M-17.9%2110%Possible crowding
2023Q2₩1,816.9M+1.6%30+7.1%₩60.6M-5.2%3310%Possible crowding
2023Q1₩1,879.9M+30.4%30+7.1%₩62.7M+21.7%1010%Growing
2022Q4₩2,115.6M+38.8%29+3.6%₩73M+34.0%2010%Growing
2022Q3₩1,805.8M+41.2%27-3.6%₩66.9M+46.5%0111%Mixed
2022Q2₩1,788.2M+32.8%28+3.7%₩63.9M+28.0%0011%Growing
2022Q1₩1,441.7M+22.4%280.0%₩51.5M+22.4%0011%Growing
2021Q4₩1,523.9M28₩54.4M4211%
2021Q3₩1,278.5M28₩45.7M104%
2021Q2₩1,346.9M27₩49.9M014%
2021Q1₩1,177.4M28₩42M104%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.