SEOUL COMMERCIAL AREA

신촌 상인회(신촌상점가) 전통시장

서대문구신촌동· Area 6,147 m² · Area code 3130175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩243.4M▼ -28.2% YoY
Stores2▼ -50.0% YoY
Sales per store₩121.7M▲ +43.6% YoY

Reading this area Estimated sales fell 28.2% from a year earlier and stores fell 50.0%. Sales per store are up 43.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.9%
Stores▼ -50.0%
Sales per store▲ +107.7%
Market size
Estimated sales (quarter)
₩243.4M
vs 2024Q4
-28.2%
Estimated transactions
18,537
Per-store economics
Estimated sales per store
₩121.7M
vs a year ago
+43.6%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩141.9M – ₩369.8M
20212022202320242025
₩234.3M₩243.4M
Stores2 – 6
20212022202320242025
42
Sales per store₩28.4M – ₩132.2M
20212022202320242025
₩58.6M₩121.7M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share17% – 50%
20212022202320242025
25%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.2%, stores YoY -50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-50.0%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩323.3M₩243.4M
Stores 2024 Q1 → 2025 Q4
42
Sales per store 2024 Q1 → 2025 Q4
₩80.8M₩121.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1436%
  • 14–1716%
  • 17–2139%
  • 21–247%
Age
  • 10s3%
  • 20s42%
  • 30s19%
  • 40s11%
  • 50s18%
  • 60+6%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon14%
  • Tue13%
  • Wed15%
  • Thu16%
  • Fri15%
  • Sat14%
  • Sun14%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩243.4M-28.2%2-50.0%₩121.7M+43.6%0050%Shrinking
2025Q3₩246.7M-28.2%2-50.0%₩123.3M+43.6%0050%Shrinking
2025Q2₩264.4M-16.5%2-50.0%₩132.2M+67.1%0150%Shrinking
2025Q1₩293.7M-9.1%3-25.0%₩97.9M+21.1%0133%Shrinking
2024Q4₩339M-4.7%40.0%₩84.8M-4.7%1125%Mixed
2024Q3₩343.5M+7.4%40.0%₩85.9M+7.4%0025%Growing
2024Q2₩316.5M-14.4%40.0%₩79.1M-14.4%0025%Mixed
2024Q1₩323.3M+13.4%40.0%₩80.8M+13.4%0025%Growing
2023Q4₩355.9M+57.9%40.0%₩89M+57.9%0025%Growing
2023Q3₩319.8M+125.3%4-20.0%₩79.9M+181.6%0025%Mixed
2023Q2₩369.8M+26.0%4-20.0%₩92.4M+57.5%0025%Mixed
2023Q1₩285.1M+19.3%4-20.0%₩71.3M+49.1%0025%Mixed
2022Q4₩225.5M-22.5%4-20.0%₩56.4M-3.2%1225%Shrinking
2022Q3₩141.9M-46.9%5-16.7%₩28.4M-36.3%0020%Shrinking
2022Q2₩293.5M+5.3%5-16.7%₩58.7M+26.4%0020%Mixed
2022Q1₩239M+2.0%5+25.0%₩47.8M-18.4%0020%Possible crowding
2021Q4₩291M5₩58.2M0120%
2021Q3₩267.5M6₩44.6M1117%
2021Q2₩278.7M6₩46.4M3117%
2021Q1₩234.3M4₩58.6M1025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.