SEOUL COMMERCIAL AREA

신촌 상인회(신촌상점가) 전통시장

서대문구신촌동· Area 6,147 m² · Area code 3130175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

PC방 2025 Q4 · Seoul data

Estimated sales (quarter)₩312.7M▲ +82.7% YoY
Stores3±0.0% YoY
Sales per store₩104.2M▲ +82.7% YoY

Reading this area Estimated sales rose 82.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 82.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +206.3%
Stores▲ +50.0%
Sales per store▲ +104.2%
Market size
Estimated sales (quarter)
₩312.7M
vs 2024Q4
+82.7%
Estimated transactions
118,875
Per-store economics
Estimated sales per store
₩104.2M
vs a year ago
+82.7%
Per transaction
₩3K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩98.9M – ₩332.2M
20212022202320242025
₩102.1M₩312.7M
Stores2 – 3
20212022202320242025
23
Sales per store₩49.5M – ₩110.7M
20212022202320242025
₩51M₩104.2M
Openings0 – 1
20212022202320242025
11
Closings0 – 0
20212022202320242025
00
Franchise share33% – 67%
20212022202320242025
50%67%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +82.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
67% (2/3)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩117.6M₩312.7M
Stores 2024 Q1 → 2025 Q4
23
Sales per store 2024 Q1 → 2025 Q4
₩58.8M₩104.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–113%
  • 11–1410%
  • 14–1720%
  • 17–2138%
  • 21–2425%
Age
  • 10s4%
  • 20s59%
  • 30s23%
  • 40s7%
  • 50s6%
  • 60+1%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon10%
  • Tue10%
  • Wed14%
  • Thu14%
  • Fri15%
  • Sat20%
  • Sun18%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩312.7M+82.7%30.0%₩104.2M+82.7%1067%Growing
2025Q3₩332.2M+209.4%3+50.0%₩110.7M+106.2%0033%Growing
2025Q2₩263.5M+166.4%3+50.0%₩87.8M+77.6%0033%Growing
2025Q1₩288.9M+145.7%3+50.0%₩96.3M+63.8%0033%Growing
2024Q4₩171.1M+45.6%3+50.0%₩57M-2.9%1033%Mixed
2024Q3₩107.4M-25.1%20.0%₩53.7M-25.1%0050%Mixed
2024Q2₩98.9M-19.2%20.0%₩49.5M-19.2%0050%Mixed
2024Q1₩117.6M-18.7%20.0%₩58.8M-18.7%0050%Mixed
2023Q4₩117.5M-34.0%20.0%₩58.8M-34.0%0050%Mixed
2023Q3₩143.3M+13.3%20.0%₩71.7M+13.3%0050%Growing
2023Q2₩122.5M-0.9%20.0%₩61.2M-0.9%0050%Mixed
2023Q1₩144.7M+44.7%20.0%₩72.4M+44.7%0050%Growing
2022Q4₩178.1M+49.2%20.0%₩89.1M+49.2%0050%Growing
2022Q3₩126.5M+12.9%20.0%₩63.3M+12.9%0050%Growing
2022Q2₩123.6M+1.9%20.0%₩61.8M+1.9%0050%Mixed
2022Q1₩100M-2.0%20.0%₩50M-2.0%0050%Mixed
2021Q4₩119.4M2₩59.7M0050%
2021Q3₩112.1M2₩56M0050%
2021Q2₩121.4M2₩60.7M0050%
2021Q1₩102.1M2₩51M1050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.