SEOUL COMMERCIAL AREA

신촌 상인회(신촌상점가) 전통시장

서대문구신촌동· Area 6,147 m² · Area code 3130175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩238.4M▼ -26.7% YoY
Stores2±0.0% YoY
Sales per store₩119.2M▼ -26.7% YoY

Reading this area Against a year earlier, estimated sales -26.7%, stores 0.0% and sales per store -26.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +46.2%
Stores▼ -33.3%
Sales per store▲ +119.3%
Market size
Estimated sales (quarter)
₩238.4M
vs 2024Q4
-26.7%
Estimated transactions
26,384
Per-store economics
Estimated sales per store
₩119.2M
vs a year ago
-26.7%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩163.1M – ₩332.2M
20212022202320242025
₩163.1M₩238.4M
Stores2 – 4
20212022202320242025
32
Sales per store₩45.6M – ₩166.1M
20212022202320242025
₩54.4M₩119.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share50% – 100%
20212022202320242025
67%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -26.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
100% (2/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩301.3M₩238.4M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩150.7M₩119.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–118%
  • 11–1418%
  • 14–1727%
  • 17–2130%
  • 21–2412%
Age
  • 10s3%
  • 20s45%
  • 30s20%
  • 40s9%
  • 50s15%
  • 60+8%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon12%
  • Tue13%
  • Wed14%
  • Thu13%
  • Fri13%
  • Sat19%
  • Sun15%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩238.4M-26.7%20.0%₩119.2M-26.7%00100%Mixed
2025Q3₩243.1M-25.3%20.0%₩121.5M-25.3%00100%Mixed
2025Q2₩294.5M-8.8%20.0%₩147.3M-8.8%00100%Mixed
2025Q1₩260.4M-13.6%20.0%₩130.2M-13.6%00100%Mixed
2024Q4₩325M+0.6%20.0%₩162.5M+0.6%00100%Mixed
2024Q3₩325.3M+6.9%20.0%₩162.6M+6.9%00100%Growing
2024Q2₩322.9M-2.8%20.0%₩161.4M-2.8%00100%Mixed
2024Q1₩301.3M+51.5%20.0%₩150.7M+51.5%00100%Growing
2023Q4₩323.2M+9.7%2-33.3%₩161.6M+64.5%00100%Mixed
2023Q3₩304.3M+12.9%2-33.3%₩152.1M+69.3%00100%Mixed
2023Q2₩332.2M+23.0%2-33.3%₩166.1M+84.5%00100%Mixed
2023Q1₩198.9M+18.0%2-33.3%₩99.5M+76.9%12100%Mixed
2022Q4₩294.7M+21.2%30.0%₩98.2M+21.2%0067%Growing
2022Q3₩269.6M+47.9%3-25.0%₩89.9M+97.2%0067%Mixed
2022Q2₩270M+30.0%3-25.0%₩90M+73.3%0067%Mixed
2022Q1₩168.6M+3.4%30.0%₩56.2M+3.4%0067%Growing
2021Q4₩243.1M3₩81M0167%
2021Q3₩182.3M4₩45.6M0050%
2021Q2₩207.7M4₩51.9M1050%
2021Q1₩163.1M3₩54.4M0067%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.