SEOUL COMMERCIAL AREA

동남상가 전통시장

영등포구영등포동· Area 1,854 m² · Area code 3130249 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩391.6M▼ -6.1% YoY
Stores4±0.0% YoY
Sales per store₩97.9M▼ -6.1% YoY

Reading this area Against a year earlier, estimated sales -6.1%, stores 0.0% and sales per store -6.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +238.1%
Stores±0.0%
Sales per store▲ +238.1%
Market size
Estimated sales (quarter)
₩391.6M
vs 2024Q4
-6.1%
Estimated transactions
6,202
Per-store economics
Estimated sales per store
₩97.9M
vs a year ago
-6.1%
Per transaction
₩63K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩115.8M – ₩417M
20212022202320242025
₩115.8M₩391.6M
Stores4 – 4
20212022202320242025
44
Sales per store₩29M – ₩104.3M
20212022202320242025
₩29M₩97.9M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩411.6M₩391.6M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩102.9M₩97.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1428%
  • 14–1748%
  • 17–2115%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s8%
  • 50s7%
  • 60+85%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon6%
  • Tue4%
  • Wed21%
  • Thu16%
  • Fri20%
  • Sat18%
  • Sun14%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩391.6M-6.1%40.0%₩97.9M-6.1%000%Mixed
2025Q3₩417M0.0%40.0%₩104.3M0.0%000%Mixed
2025Q2₩417M0.0%40.0%₩104.3M0.0%000%Mixed
2025Q1₩365.5M-11.2%40.0%₩91.4M-11.2%000%Mixed
2024Q4₩417M0.0%40.0%₩104.3M0.0%000%Mixed
2024Q3₩417M+4.7%40.0%₩104.3M+4.7%000%Growing
2024Q2₩417M+1.6%40.0%₩104.3M+1.6%000%Mixed
2024Q1₩411.6M+8.6%40.0%₩102.9M+8.6%000%Growing
2023Q4₩417M0.0%40.0%₩104.3M0.0%000%Mixed
2023Q3₩398.3M-1.2%40.0%₩99.6M-1.2%000%Mixed
2023Q2₩410.3M+13.0%40.0%₩102.6M+13.0%000%Growing
2023Q1₩379M+15.5%40.0%₩94.7M+15.5%000%Growing
2022Q4₩417M+23.1%40.0%₩104.3M+23.1%000%Growing
2022Q3₩403M+150.1%40.0%₩100.7M+150.1%000%Growing
2022Q2₩363M+131.1%40.0%₩90.7M+131.1%000%Growing
2022Q1₩328.1M+183.2%40.0%₩82M+183.2%000%Growing
2021Q4₩338.7M4₩84.7M000%
2021Q3₩161.2M4₩40.3M000%
2021Q2₩157M4₩39.3M000%
2021Q1₩115.8M4₩29M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.